Boots (musician)
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| Background information | |
| Birth name | Jordan Asher |
| Genres | Alternative R&B, experimental hip hop |
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| Years active | 2011–present |
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| Website | bootsonboots |
Jordan Asher, better known as Boots (stylized as BOOTS), is an American record producer, singer, rapper, songwriter and musician. He first gained recognition in 2013 for his significant contributions to American singer-songwriter Beyoncé's critically acclaimed self-titled fifth studio album.
Jordan Asher was a frontman of bands such as Blonds, Young Circles, Blond Fuzz and Stonefox. In June 2013, he was officially signed to rapper Jay-Z's entertainment company and Sony Music Entertainment imprint, Roc Nation, under the pseudonym Boots, for publishing. In the same month, a fashion film (starring Chanel Iman and Viktoriya Sasonkina) featuring music by Boots was released.
With his contributions to Beyoncé's self-titled fifth studio album, released in December 2013, Boots came onto the music scene largely unknown. Upon the release of Beyoncé, he updated his Facebook page, saying he had been "working on [Beyoncé] for most of the past year", and that he had "produced 85% of [the album] and [had] four original songs on the album". Boots contributed additional production, background vocals and instruments to the album's first R&B/hip hop single, "Drunk in Love", featuring Jay-Z. Beyoncé later referenced Boots' work on the album, saying he is "a new producer that [she] completely respect[s]", that "he is an innovator", and she is "so proud to work with him".
In an interview with "The New York Times", Boots would not speak of his previous projects or how Beyoncé found his demo, only confirming he signed a publishing deal with Roc Nation in June 2013. A last-ditch bout of songwriting yielded “I'm On To You,” a moody minor-key song with layers of eerie background voices and a particular rhythmic undertow. He saw it as a template for a solo album. “That song was my heart,” he said. At his first meeting with Beyoncé, he had already written songs he believed would resonate with her, but she was more enthused by his experimental material. Beyoncé refused to leave the song alone, saying to Boots, "This shit has to knock harder than any rap album out there." The song became "Haunted", and the previous title "I'm On To You" was instead recorded as a phrase in the song's refrain.
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