Boomerang (Latin American TV channel)
| Boomerang | |
|---|---|
 |
|
| Launched | 1993 (block) July 2, 2001 (channel) |
| Owned by | Turner Broadcasting System Latin America / Time Warner |
| Picture format | 480i, 576i (SDTV) (16:9) |
| Slogan | Ésto es Boomerang |
| Language | Spanish Portuguese (Brazilian Feed only) English (SAP only) |
| Headquarters | Atlanta, Georgia, USA |
| Sister channel(s) |
Cartoon Network Tooncast TNT TNT Series Space TCM I-SAT TruTV Glitz TBS Very Funny HTV Much Music |
| Website |
BoomerangLA.com Boomerang.com.br Boomerang.com.mx |
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Availability
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| Satellite | |
| Mexico - Dish | Channel 308 |
| SKY | Channel 323 |
| DirecTV | Channel 334 |
| Cable | |
| Cablemás Juarez ChihuahuaMéxico | Channel 411 (Cablemás Digital) |
| Flow Trinidad | Channel 35 (Trinidad feed) |
Boomerang is a 24-hour cable television channel owned by Turner Broadcasting System, a unit of Time Warner broadcasting throughout Latin America. Initially it was focused an older audience, airing classical Hanna-Barbera cartoons, emulating the US variant of the channel. However, in 2006 it was rebranded as the Latin American version of POGO, an Indian children-oriented channel. Two years later, in 2008 it was rebranded again with its own original graphics and programming, appealing to a teen-oriented audience, featuring original and syndicated series and movies. It had also aired music clips and concert specials, under the "Boombox" block. The channel currently focuses on kids programming again, as it was rebranded on September 28, 2014 with a new logo, graphics and schedule.
The channel was launched on July 2, 2001 with the same graphics and programming from the US variant of it. It used to aired classic Hanna-Barbera cartoons that had been dropped from the Latin American variant of Cartoon Network back then.
On April 3, 2006, the channel was later rebranded as a general children's network, becoming a localised version of Cartoon Network's sister TV stations in India, POGO. Boomerang at the time started to air new cartoons, divided into different programming blocks which were similar to the ones airing on Pogo. The new lineup included the preschool programming block "MiniTV" ("TinyTV" on POGO), teen-oriented programming, and classic cartoons. Each block featured a different channel logo color for easy identification.
In January 2008 in the Brazilian- and Mexican- localised feeds (June in the Latin American feed), the channel was rebranded again, but retained its 2006 logo. It was reorganised as a 24-hour teen-focused channel, broadcasting original and third-party-produced shows focused exclusively for teenagers.
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