Bonobos (apparel)
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| Type | Private |
|---|---|
| Industry | Retail, apparel, e-commerce |
| Founders | Andy Dunn and Brian Spaly |
| Founded | 2007 |
| Headquarters | New York City |
| Number of locations | 11 (as of January 2015) |
| Website | bonobos |
Bonobos is an e-commerce-driven apparel company headquartered in New York City that designs and sells men's clothing. Bonobos offers a full line of men's suits, trousers, denim, shirts, shorts, swimwear, outerwear and accessories. The company was founded by Stanford Business School housemates Andy Dunn and Brian Spaly, and launched exclusively online in 2007. In 2012, Bonobos' business model extended offline with the launch of their e-commerce “Guideshop" locations, and through a partnership with Nordstrom.
Bonobos was named “One of America’s Hottest Brands” by Advertising Age, “Best Men’s Pants” by New York Magazine, one of Inc. Magazine’s “20 Awesome Facebook Pages”, and was awarded Crain’s New York Business “Best Places to Work in New York City”.
The firm was founded by Brian Spaly who began designing men’s pants while at Stanford Business School. They featured a curved waistband, a medium rise and a tailored thigh that fit better and eliminated “khaki diaper butt.” As demand grew, he and housemate Andy Dunn decided to pursue the project as a business opportunity.
Initially, the brand was launched exclusively online. Dunn cashed in his 401(k) to build Bonobos.com and raised a round of angel investment. Initial investors included Wealthfront CEO and former venture capitalist, Andy Rachleff, and JetBlue Chairman and founding Bonobos board member Joel Peterson, both of whom had lectured Dunn at Stanford Business School. Dunn then moved to New York City with 400 pairs of pants that he picked, packed and shipped from his Union Square apartment. Within six months, the firm grew to five employees and a $1 million net revenue run rate. In its first three years, the company received over $7 million in funding from angel investors. In 2009, Spaly moved on to another venture, running the Chicago-based fashion commerce company Trunk Club.
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