Bombo Radyo
 |
|
| Private (: BRP) | |
| Industry | Radio Network |
| Founded | July 6, 1966 (51 years ago) |
| Founder | Don Marcelino Florete Sr. |
| Headquarters |
Iloilo, Philippines Makati City, Philippines |
|
Key people
|
Dr Rogelio M. Florete (Chairman) Margaret Ruth C. Florete (President and CEO) Rogelio M. Florete, Jr. (EVP) |
| Revenue | ₱3.525 billion (FY 2016) |
| ₱3.525 billion (FY 2016) | |
| Owner | Consolidated Broadcasting System, Inc. (CBS) Newsounds Broadcasting Network, Inc. (NBN) People's Broadcasting Service, Inc. (PBS) |
| Parent | Florete Group of Companies |
| Website | Official Website |
Bombo Radyo Philippines is one of the largest radio networks in the Philippines spanning across 21 major provinces. It is a conglomeration of three smaller radio networks: Newsounds Broadcasting Network, Inc. (NBN), Mindanao licensee; Consolidated Broadcasting System, Inc. (CBS), Visayas licensee; and People's Broadcasting Service, Inc. (PBS), Luzon licensee. It is composed of 21 Bombo Radyo stations and 16 Star FM stations across the Philippines. Bombo Radyo is owned and managed by the Florete Group of Companies which also manages banking and pawnshop operations.
Bombo Radyo Philippines AM division, although not yet having a station in the capital city of Manila (but maintaining a Newscenter In Makati), is by far consistently strong in ratings particularly in the Visayas and Mindanao regions.
The Bombo Radyo brand has been closely associated with fearless commentaries and controversial exposes against prominent and powerful Filipino politicians, thus making it popular among the masses.
As Bombo, the Spanish language name for a drum, serves as the name of the station, it is no surprise that a bass drum serves as the network logo.
Its flagship station, Bombo Radyo Iloilo, based in Iloilo City was founded in July 6, 1966, from the start, the station's studios were located inside the Florete Building in Mapa Street, until they were relocated to the Bombo Radyo Broadcast Center alongside Luna Street in Lapaz District. The station has been enjoying the prestige honor of consistently being the number one radio station since its inception during the 1970s.
DYFM is then part of the Northern Broadcasting Corporation. Don Marcelino, the grand old man of Bombo Radyo accepted a joint venture agreement with former Ilocos Sur Governor, Antonio D. Villanueva, enabling the station to begin its broadcasts.
From humble beginnings and starting with a small number of employees, the Florete Group then acquired the operations of NBC with 10 stations and 2 affiliates in the whole archipelago. It also entered an management alliance together with CBS, NBN and PBS.
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Wikipedia