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Bob's

Bob’s
Subsidiary
Industry Fast food
Founded 1952 (Rio de Janeiro, Brazil)
Founder Robert Falkenburg
Headquarters Rio de Janeiro, Brazil
Products Hamburgers and milkshakes
Number of employees
4,000
Parent Brazilian Fast Food Corporation
Website http://www.bobs.com.br/

Bob’s (Fluminense pronunciation: [ˈbɔβ(i)ʃ], Brazilian pronunciation: [ˈbɔps], Lusitanian pronunciation: [ˈbɔβ(ɨ)ʃ]) is the first Brazilian fast food chain, founded in 1952 by the American Brazilian tennis champion Robert Falkenburg, Wimbledon tournament winner in 1948. The first store was opened in the Copacabana neighborhood of Rio de Janeiro.

Falkenburg (also known as “Bob”) was the first person to introduce the fast-food concept in Brazil. The first store in Rio, introduced for the first time in the country hot dogs, hamburgers, milkshakes, and sundaes.

In 1972, Falkenburg sold the franchise to the Brazilian Fast Food Corporation (BFFC).

Among the main sandwiches sold by the company, Big Bob is the most popular and it is made of two hamburgers, onions and leaf chicory.

The chain also offers innovative sandwiches, as toasted cheese with banana sandwich. Another very popular item sold by the franchise is the Ovomaltine milkshake.

In 1984, Bob’s started a franchising system, opening new stores in Vitória, Espírito Santo. Since then, Bob’s has been expanding within Brazil and internationally.


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