Blue State Digital
| Subsidiary | |
| Industry | Consulting |
| Founded | 2004 |
| Headquarters |
New York, NY, United States Washington, D.C., United States |
|
Key people
|
Joe Rospars, founding partner and Chief Executive Officer |
| Parent | WPP |
| Website | www |
Blue State Digital is a digital strategy and technology firm that specializes in online fundraising, advocacy, social networking, and constituency development. It was founded by former staffers of Howard Dean's 2004 presidential campaign and provided digital strategy and technology services for the 2008 and 2012 Barack Obama presidential campaigns. The company is led by the one remaining co-founder, Joe Rospars (CEO). Co-founder Jascha Franklin-Hodge (former CTO) left in July 2014 to become the Chief Information Officer for the City of Boston.
The company's mission statement is: "A full-service new media agency, Blue State Digital develops and executes multi-platform digital marketing and online engagement campaigns for nonprofit and advocacy organizations, political candidates and causes, and brands and businesses. Our work inspires and mobilizes people, increases revenue, and cements lasting support and loyalty."
Blue State Digital has offices in New York City, Washington DC, Boston, Los Angeles, San Francisco, and London. In December 2010, Blue State Digital was acquired by WPP.
Howard Dean's 2004 presidential campaign pioneered new applications of new media to engage voters and raise campaign funds. In 2005, four former Dean staffers, including Jascha Franklin-Hodge and Joe Rospars, founded Blue State Digital to improve technology solutions for political campaigns and provide online strategic services to complement the technology platform. The company launched with offices in Washington, DC, and Boston.
The following year, Thomas Gensemer joined Blue State Digital from America Coming Together, a Democratic-allied advocacy organization, to serve as managing partner.
Blue State Digital's earliest clients included Ted Kennedy's Senate campaign,the Communications Workers of America, the Democratic National Committee (chaired by Howard Dean), Harry Reid, and AT&T.
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Wikipedia