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Blowing Smoke (Mad Men)

"Blowing Smoke"
Mad Men episode
Episode no. Season 4
Episode 12
Directed by John Slattery
Written by Andre Jacquemetton
Maria Jacquemetton
Original air date October 10, 2010
Guest appearance(s)
Episode chronology
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Mad Men (season 4)
List of Mad Men episodes

John Ales

"Blowing Smoke" is the twelfth episode of the fourth season of the American television drama series Mad Men, and the 51st overall episode of the series. It aired on the AMC channel in the United States on October 10, 2010. Robert Morse who plays Bertram Cooper received a nomination for the Primetime Emmy Award for Outstanding Guest Actor in a Drama Series for this episode at the 63rd Primetime Emmy Awards.

Don Draper meets with a representative from Heinz to discuss moving the beans, vinegars, and sauces line of business to Sterling Cooper Draper Pryce but is dismayed when the potential client says he will hear ideas from SCDP in six to eight months, as he has doubts about the agency's immediate future. Don, pushing to clinch the business sooner, offers to reduce the commission, but the client declines. He advises Don to leave selling to the Accounts professionals and observes: "I bet I could get a date with your mother right now."

At the office, the partners talk with an advisor, Geoffrey Atherton (Faye Miller's business partner), who recommends they replace Lucky Strike with new business, of any size, as soon as possible to avoid being seen as stagnant or decaying, preferably another tobacco account given their expertise. Atherton arranges a "date" with Philip Morris, although Philip Morris cancels the day of the appointment, without explanation. The agency learns, later, Philip Morris only scheduled a meeting with SCDP to exert pricing leverage with BBDO.

Lane extends the agency's bank loan to bridge the loss of Lucky Strike revenues. He asks the partners to collateralize the line of credit, with an investment of $100,000 from each senior partner, and $50,000 from each junior partner.


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