Heinz Baked Beans
Heinz baked beans
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| Product type | Canned food |
|---|---|
| Owner | Heinz |
| Country | United Kingdom, United States |
| Introduced | 1901 |
| Related brands | Tomato ketchup |
| Tagline | Beanz meanz Heinz |
| Website | Official website |
Heinz Baked Beans are a brand of baked beans produced by the H. J. Heinz Company, and sold in the United Kingdom and other countries. They have been sold as Heinz Beanz since 2008.
Heinz Beanz were launched in 1901 as "Heinz Baked Beans" and were produced in the United States until 1928. In 1901, Heinz Baked Beans were first sold at the Fortnum & Mason department store in London. After opening its first overseas office in London in 1896, the company opened its first UK factory in Peckham, south London, in 1905. This was followed by a second factory at Harlesden, north-west London in 1919. Production was started at a former munitions factory at Standish near Wigan in 1946. A new factory opened in Kitt Green, Wigan, in 1958.
Between 1941 and 1948, The Ministry of Food classified Heinz Baked Beans as an "essential food" as part of its wartime rationing system.
The Heinz factory in Kitt Green is one of the largest food factories in Europe, and produces more than 1 billion cans of food every year.
In the United States, Heinz Baked Beans had for many years only been available as grey imports in "British Goods" specialty stores. Today they are now available as official imports in many US supermarkets and specialty stores, with a label similar to the older British label, but customized for the US market (US spelling and US Nutrition Facts).
In 1967, Heinz launched an advertising campaign with the slogan "Beanz Meanz Heinz". The phrase was created by advertising executive Maurice Drake and went on to become one of the best-known advertising slogans in the United Kingdom. Drake later said the slogan was "written over two pints of beer in The Victoria pub in Mornington Crescent". In 1998, Heinz Baked Beans was voted one of 12 brands that citizens of the United Kingdom think best represents the final 10 years of the millennium.
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