Black & White (The Maine album)
| Black & White | ||||
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| Studio album by The Maine | ||||
| Released | July 12, 2010 | |||
| Genre | Pop rock | |||
| Length | 35:22 | |||
| Label | Warner Bros. | |||
| Producer | Howard Benson | |||
| The Maine chronology | ||||
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| Singles from Black & White | ||||
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| Professional ratings | |
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| Review scores | |
| Source | Rating |
| AbsolutePunk | 4/10 |
| AllMusic |   |
| Alter the Press! | 2/5 |
| Billboard |   |
| The Cambridge Student | Unfavorable |
| Ultimate Guitar | 6.7/10 |
Black & White is the second album by The Maine and was released on July 12, 2010. The album features singles "Inside of You" and "Growing Up". It debuted at No. 16 on the Billboard 200 with 22,634 copies sold in its first week.
In July 2009, it was announced that the group had recently signed to major label Warner Bros. Records.
Recorded in California with Grammy-nominated producer Howard Benson (My Chemical Romance, The All-American Rejects) "Black & White" sees The Maine stepping out of their comfort zone and creating a cohesive body of work that is an "album", in the most traditional sense of the word.
"This time we really wanted to focus on the songwriting and make sure all the songs were great so no matter where on the disc you are you can tell it's an album instead of a bunch of songs that are thrown together", drummer Pat Kirch explains. Acoustic versions of the songs "Inside of You" and "Right Girl" can be found on YouTube as well as the deluxe version of the record.
On the release date of the album, July 12, the band and their crew embarked on an entire 24-hour event which had been streamed live via their MySpace page, Ustream, and website. Everyone who viewed the event online had chances to win some prizes, see acoustic sets, and also receive calls from the band through their "Say Now" account. A music video for "Inside of You", directed by Cage Free and written by Ian Michael Kintzle, was released on July 19, 2010. "Inside of You" was released on the band's website as a promotional single and later announced as the first official single off the album, shortly after it had been uploaded as a lyrics video on their official YouTube page. "Growing Up" was released on May 18, 2010 as the second promotional single for the album.
"Right Girl" - The second official single off the album, and was sent to radio on September 29, 2010. A music video for the song was released on November 23, 2010. "Growing Up" was then later serviced to radio stations as the album's third single in February 2011. "Listen To Your Heart" was released as the album's fourth single, and was serviced to U.S. radio stations in June 2011. A video for the song, featuring footage from the band's tour, was released on their YouTube page on July 5, 2011.
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