Biz Radio Network
 |
|
| Type | Radio network |
|---|---|
| Country |  United States |
| Availability | In Texas through its Radio affiliates |
| Slogan | "The Sound Of Your Money Growing." |
| Owner | Biz Radio Networks |
|
Launch date
|
2005 |
| Dissolved | 2012 |
|
Official website
|
[bizradio.com (defunct)] |
The Biz Radio Network was a small, privately held network that consisted of three AM radio stations, as well as Internet streaming via iTunes distribution. The network was headquartered in Houston, Texas.
The AM radio network consisted of three stations, the newest being AM 1130 San Antonio. A much larger audience listened online, by downloaded podcast from iTunes, and on the website, BizRadio.com. A November 2009 Houston Chronicle article stated that BizRadio was also heard in Denver and Colorado Springs.
The network featured news and analysis, with an emphasis on personal finance. Business subjects were covered under the tagline "The Sound of Your Money Growing".
The network stated that its demographics consist of 61% men and 39% women, with nearly half (48%) in the over-55 category, 43% with college degrees and 33% with a higher degree, and over 2/3 with net income exceeding $50,000. Thirty percent of the audience had networths of $1 million or more, with incomes around three times the average income in its broadcast cities.
The network provided original market insights and analysis. The most popular program was the weekly offering, Genius Meets Streetsmarts, which starred Arthur Laffer and Daniel Frishberg, who also hosted The MoneyMan Report. The network catered to individuals (who were referred to by the network as "The Union of People Who Use Their Brains To Get A Better Deal") with high degrees of income, who spend on luxury items yet desire to maintain their "nest egg" by spending their money wisely.
The program director was network co-founder Elisea Frishberg, author of How Impact Marketing Can Make You Rich.
Among the featured programs were Lifestyles Unlimited starring Del Walmsley, The Ray Lucia Show, and The Moneyman Report with Dan Frishberg.
Management stated that they had never sought high ratings, but that they went for quality, and for information most entertaining and useful to the network's small but affluent audience, which represents a tiny fraction of the population in the listening areas, but controlled the lion's share of the money. The Houston Chronicle wrote of the network's flagship station AM 1110 Houston: "Though tiny in numbers, there are more people with advanced degrees, million dollar networths, $50,000 cars, million dollar homes, and decision making jobs listening to BizRadio than the whole rest of the radio dial combined.
BizRadio lost $1.6 Million between January and August 2009, although performance improved considerably with injection of capital from several media partners. BizRadio programs were aired through syndication on business stations around the country.
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Wikipedia