Betfakkar Fi Eih?! !بتفكّر في ايه؟ |
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Studio album by Nancy Ajram | ||||
Released | July 30, 2008 | |||
Recorded | 2007–2008 | |||
Studio |
Various
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Genre | ||||
Length | 60:42 | |||
Label | In2Musica | |||
Nancy Ajram chronology | ||||
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Nancy Ajram studio album chronology | ||||
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Singles from Betfakkar Fi Eih | ||||
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Betfakkar Fi Eih (Arabic: "بتفَكّر في إيه؟", Translation: What Are You Thinking About?) is the sixth full-length studio album by Lebanese recording artist Nancy Ajram, released July 30, 2008 in the Arab World, and August 1 of the same year elsewhere, to reach remarkable career-defining success that none of Ajram's previous records had achieved.
Betfakkar Fi Eih produced several hits which continued Ajram's reign as the artist with most number-one hits in the history of the modern Arab music industry. The lead single and title track was a change in the sound of Nancy Ajram welcomed by critics and fans. The album, just like its predecessor Ya Tabtab...Wa Dallaa also featured product placement as a tool to promote many of its songs, including "Meen Ghairy Ana," "Wana Ben Idek" and "Lamset Eed." The latter being an ad for Sony Ericson smartphones, with which Ajram made a deal upon dropping the album. Other singles include "Mashi Haddi," which became a big hit in the summer of 2009.
The album brought Ajram to global recognition, when she returned home from the 2008 World Music Awards with the trophy for the best selling Middle Eastern act, a feat not reached except by fellow recording artists Amr Diab and Elissa. However, Nancy is the youngest Arabian act to score a WMA.
In June 2008, Jiji announced the filming of a video for a song called "Aktar w Aktar" (Sahharny Sahhar) which was rumored to have been the old album title. However, "Betfakkar Fi Eih" then became the lead single and album title. "Biteegy Sirtak" was rumored to have been a 15-minute-long song, as mentioned by Samir Sfeir himself and Nancy Ajram, but the album version was edited down to 6 minutes for radio broadcast.
In January 2007, news about "Ibn elGiran" (The Neighbor's Son) had leaked and it was mentioned that Nadine Labaki was to film it as her music video comeback. She had reportedly met with Hamid elChaery (song's arranger) for suggestions that would match the music video. However, Nadine did not direct any music videos for three years ahead, and "Ibn elGiran" was directed by another British director before the album's release. Also, "Zaman Kan Andi Alb" (I Used to Have a Heart) is strongly rumored to be directted by Nadine Labaki, to supposedly sequel "Inta Eih". However, in mid-2009 rumors had it that the song will be directed by Yehia Saadeh, preceded by the Khaliji song of the album, Khaffef. This led to complaints from fans, first due to the choice of Yehya as a director, especially after the release of several controversial clips by him. The choice of Khaffef was also not well-received, since this song did not catch as much attention as Nancy's previous Khaliji hit "Meshtaga Leik". Zaman Kan Andi Alb's music video still remains in question. The song is the second creation of Samir Sfeir and Tarek Madkoor in the album, after "Meen Ghayri Ana" (Noss elKawn) which fans highly requested a music video for. Due to all these reasons, Nancy & Jiji decided in November 2009 to cancel filming Khaffef and to film Noss elKawn instead, thus satisfying huge fan demand cleverly, keeping Yehya as the director of the clip. However, later on, fans were surprised to see that none of the songs mentioned were filmed as music videos, in spite of official statements with set filming dates and crew.