Bisleri
 |
|
| Private limited | |
| Industry | Beverages |
| Founded | 1965 |
| Founder | Signor Felice Bisleri |
| Headquarters | Mumbai, Maharashtra, India |
|
Area served
|
India, United Arab Emirates |
|
Key people
|
Ramesh Chauhan (Chairman and MD) |
| Products | Bisleri Mineral Water, Bisleri Soda, Bisleri Urzza, Bisleri Vedica, Bisleri Pop |
| Brands |
|
| Website | www |
Bisleri International Pvt. Ltd is an Indian beverages company best known for its eponymous Bisleri brand of bottled water. Bisleri holds 60% market share in the Indian packaged drinking water industry.
It is available in 7 pack sizes: 250ml, 500ml, 1 litre, 2 litre, 5 litre, 15 litre and 20 litre jars. Its operations run throughout the subcontinent of India and is one of the leading bottled water supplying companies. As of 19 September 2015[update], Bisleri has 80 bottling plants Pan India, amongst which 12 are their own and 68 are licensed.
The composition of Bisleri Water in milligrams per litre (mg/l):
The Parle Group, founded by Jayantilal Chauhan, began manufacturing soft drinks in 1949. Bisleri, an Italian mineral water company, was launched in Mumbai in the year 1965. The Parle Group purchased Bisleri from the Italian entrepreneur Signor Felice Bisleri in 1969.
They merely used the name and launched Bisleri soda with two variants—carbonated and non-carbonated mineral water. Bisleri soda, though doing well, had to be discontinued, as Parle sold their soft drink brands to Coca-Cola in 1993. After the sale to Coca-Cola, Ramesh Chauhan dedicated himself to develop Bisleri as a brand and bring safe drinking water into the public domain.
Bisleri has seven ’s under Bisleri Water, three under Vedica natural spring water, two under Urzza power drink and three under Bisleri POP soft drink.
The multiple stages of the Bisleri purification process is claimed to ensure that the water is free from all forms of bacteria. Bisleri does not use the process of chlorination as it may create harmful residues in water. The journey of a Bisleri bottle begins from the source which is ground water. This sourced water is treated with ozone, which helps destroy all the bacteria and viruses within seconds. The water then goes through a sand filter which removes the coarse particles up to 30 micron in size. The next filter is the carbon filter which helps get rid of any pesticides, color and odor from the water. This water then goes through a process called reverse osmosis which removes the excess quantity of salts and minerals from the water making it soft and drinkable. Minerals are then added to the water to bring back the taste and goodness. Bisleri mineral water contains minerals such as magnesium sulphate and potassium bicarbonate, which the company claims to maintain the body’s pH balance and to keep the body fit and energetic. At Bisleri this purified mineral water is made to go through a double ozonisation process before the filling to ensure no environment contamination happens during the filling and the product can enjoy a long life.
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Wikipedia