Bird's Eye
 |
|
| Subsidiary | |
| Industry | Food processing |
| Founded | 1923 |
| Founder | Clarence Birdseye |
| Headquarters | Parsippany, New Jersey, USA |
| Parent |
Pinnacle Foods (USA) Nomad Foods (Europe) Simplot Australia Pty Ltd. (Australia) |
| Website | www |
Birds Eye is an American international brand of frozen foods owned by Pinnacle Foods in North America and by Nomad Foods in Europe.
The brand and its underlying business is held by different owners in various territories:
The Birds Eye brand is used extensively throughout the UK and Ireland. In other parts of Europe the Iglo brand is used.
Unilever announced in August 2006 that the business was sold to UK-based private equity group Permira.
The company's staple product, the Fish Finger, was developed in 1955 at its factory in Great Yarmouth, by a Mr H A J Scott. One of the company's main UK pea processing sites is in Gipsyville, Hull; the company formerly operated a large pea processing factory in the same area, opened 1967, closed 2007. Birdseye also operated a factory in Grimsby, founded 1929, closed 2005, with the loss of 650 jobs.
As part of General Foods, it merged with Kraft Foods and Philip Morris USA to form the Altria Group. Birds Eye was sold to Dean Foods in 1993 and was independently owned by Birds Eye Foods of Rochester, New York until it was purchased by Pinnacle Foods in 2009.
In March 2010, Pinnacle announced it would be closing the Rochester headquarters and moving operations to New Jersey.
The Birds Eye brand is owned by Simplot Australia Pty Ltd, a wholly owned subsidiary of the J.R. Simplot Company. Simplot purchased Birds Eye and many of Australia's leading food brands from Pacific Dunlop's Pacific Brands in the mid-1990s. Today, Birds Eye is Australia's leading frozen brand. Birds Eye products are produced at the company's processing facilities in Devonport and Ulverstone, Tasmania, and Bathurst, New South Wales, as well as from imported ingredients. Some seafood items are processed overseas and the completed product imported.
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Wikipedia