Billboard K-Town
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Screenshot of Billboard K-Town column launch
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| Type | Music column |
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| Format | Graphics, text, videos |
| Owner(s) | Billboard |
| Editor | Tony Gervino |
| Staff writers | Jeff Benjamin |
| Founded | January 29, 2013 |
| Language | English |
| Headquarters | New York City, New York, U.S. |
| Circulation | Online |
| Website | billboard.com |
Billboard K-Town is an online magazine column presented weekly, on various days, by Billboard on its Billboard.com site. The column, launched on January 29, 2013, reports on K-pop music; artists, concerts, chart information and news events.
In January 2013, Billboard relaunched its websites with new features, including "enhanced content for fans" on its consumer site Billboard.com, which would provide more on-site reporting of festivals, award shows, and other major music events. This relaunch included a new column, "K-Town," in a move to bring K-pop news, songs and music videos to its readers each week.Billboard's website is one of the most popular music publications online, and in 2013, the site received an average of 3.3 million visitors a month in the United States, according to comScore, putting it slightly behind Rolling Stone but ahead of music outlets like Pitchfork and Spin.Billboard, also, has business operations in South Korea, home of K-pop.
In 2009, according to statistics from Google Trends, online searches for K-pop began their steady increase, after the release of two smash hit singles, Super Junior's "Sorry, Sorry" and Girls’ Generation's "Gee". In the fall of 2009, some of Billboard's earliest K-pop coverage included articles of the first K-pop artists to chart on Billboard Hot 100, the Wonder Girls, who debuted at No. 76 with "Nobody", a feature of their stay in the U.S., including their tour opening for Jonas Brothers, and their inclusion as the 1st K-pop artists on Billboard's annual showcase "21 under 21" in 2010.
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