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Big Rapids Distribution

Big Rapids Distribution
Formerly called
Keep On Truckin' Coop
Cooperative
Industry Distributor
Fate bankruptcy
Founded 1970; 47 years ago (1970) in Detroit, Michigan, U.S.
Defunct 1980 (1980)
Headquarters Detroit, and Big Rapids, Michigan, United States
Area served
Central and southern Michigan
Key people
Jim Kennedy (1947–2008) (President), Suzie Kwant, Jerry Fireman, Doug Larkins, Pat Larkins
Services Distribution of underground newspapers, radical literature, and underground comix

Big Rapids Distribution was a Detroit-based distributor focusing on underground newspapers, radical literature, and underground comix. They were responsible for the unusually good coverage that underground comix and underground papers got in the Michigan area in the early 1970s, when they could be found in most full-service newsstands there. At its height, shortly before it went bankrupt in 1980, Big Rapids was functioning as an alternative independent distributor in the central and southern Michigan areas, selling a full line of magazines and paperbacks, as well as comics.

Among the periodicals distributed by Big Rapids were the Berkeley Barb, Fifth Estate, Creem, Rolling Stone, and High Times, in addition to a plethora of underground comix.

Big Rapids was founded as a Detroit-area cooperative circa 1970 as the Keep On Truckin' Coop. They eventually changed their name when they moved their headquarters to Big Rapids, Michigan, but retained their co-op structure. Jim Kennedy, Big Rapids' "first-among-equals," described the company as an "alternative Independent Distributor."

Big Rapids' entry into mainstream comics distribution came in early 1975, when Donahoe Brothers Inc. of Ann Arbor went under and Big Rapids purchased its assets. (Up to that point, Big Rapids had bought its mainstream comics from Donohoe Brothers.)

Moving their headquarters back to Detroit, Big Rapids was aggressive, often taking over the businesses of customers who ran up large debts (ironic, given that their delivery vehicles carried pictures of Karl Marx on the inside doors). At its height, Big Rapids was actually functioning as an alternative independent distributor in the Detroit and central and southern Michigan areas, selling a full line of magazines and paperbacks, as well as comics.


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