BiS
| BiS | |
|---|---|
| Also known as | Brand-new idol Society |
| Origin |
 Japan
|
| Genres | Alternative metal, punk rock, alternative rock, pop rock |
| Years active | 2010 - 2014, 2016-present |
| Labels | Tsubasa Records (2010 - 2012, 2016 - present), Avex Trax (2012 - 2014) |
| Associated acts | BiS Kaidan, BiSH, BILLIE IDLE®, GANG PARADE, Maison book girl, Lui Frontic Akabane Japan, the End |
| Website | Official website |
| Members |
Pour Lui Kika Front Frontal Aya Eightprince Peri Ubu Go Zeela |
| Past members | Rina Yokoyama Yukiko Nakayama Yurika Wakisaka Yufu Terashima Rio Michibayashi Nozomi Hirano Tentenko First Summer Uika Saki Kamiya Megumi Koshouji |
BiS, also known as Brand-new idol Society (Shinsei Idol Kenkyuukai, 新生アイドル研究会), is a Japanese idol group that was founded in 2010 by leader Pour Lui following a brief solo career. With music, performances and videos that are extremely different from the typical idol group, BiS have come to be known as "alternative" idols. They disbanded at Yokohama Arena on July 8, 2014. Exactly two years after their disbandment on July 8, 2016, it was announced by Pour Lui, Kenta Matsukuma and Junnosuke Watanabe that BiS would reform under a new lineup including Pour Lui, and that auditions were going to be held.
The formation of BiS came about in late 2010. Pour Lui, a solo artist known as a "new-age rock icon", announced her intention to retire as a singer and instead form an idol group, for which she would personally audition members. The new four-member group BiS made its debut on the indie record label Tsubasa Records with a free digital single called "Taiyou no Jumon" (太陽のじゅもん). Then, in April 2011, they released the album "Brand-new idol Society", which included "Taiyou no Jumon" and a cover of "One day", a song originally by Pour Lui.
After the release of Brand-new idol Society, Rina Yokoyama left the group due to a disagreement over the increasingly "un-idol" like direction the group was taking. As a three-member unit, they released the single "My Ixxx", which gained notoriety due to its music video in which the members appear to be completely naked. To date, the video on YouTube has been viewed almost two million times. After this, Yufu Terashima joined the group as a new fourth member. The single "nerve" (a song originally featured on the Brand-new idol Society album) followed in October. The design of the "nerve" packaging is censored due to copyright issues, incorporating what is implied to be a spin on the logo of "NERV" as featured in the anime franchise Evangelion. Their third CD single, "primal.", an emotional rock song, was released on 21 December. That month, at BiS' solo concert "IDOL is DEAD", Yukiko Nakayama announced her intention to graduate from the group.
2012 saw BiS, a three-member group for the second time, announce a new single, to be titled "Idol" (アイドル, aidoru) and featuring a change in image. It was advertised with the tagline "Let's buy the same CD over and over again", referring to the marketing technique used by the management of idol groups to encourage fans to purchase several copies of a CD single. Before the single's release, the music video for "Idol" was uploaded to BiS' official YouTube channel and was met with criticism; the once shocking, punk rock BiS were singing a very typical cute idol song, wearing maid outfits and simpering. However, this video (with its deliberate parody of idol groups) was revealed to be a joke at the expense of their fans. It was then made private and a new video for a different song, titled "IDOL", was released. "IDOL"'s metal-inspired sound was strongly different from the exaggerated cuteness of "Idol". Both songs were eventually released on the HMV-exclusive CD single in April, the group's last release on an indie label.
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