Bhakti (Sanskrit: ) literally means "attachment, participation, fondness for, homage, faith or love, devotion, worship, piety". Bhakti, in Hinduism, refers to devotion and the love of a personal god or a representational god by a devotee. In ancient texts such as the Shvetashvatara Upanishad, the term simply means participation, devotion and love for any endeavor, while in the Bhagavad Gita, it connotes one of the possible paths of spirituality and moksha as in bhakti marga.
Bhakti in Indian religions is "emotional devotionalism", particularly to a personal god or to spiritual ideas. The term also refers to a movement that arose between the 7th century and 10th century CE in India, focused on the gods Vishnu and Shiva, possibly in response to the arrival of Islam in India. The Bhakti movement reached North India during the Delhi Sultanate era and grew throughout the Mughal era. It evolved the characteristics of Hinduism as the religion of the general population as dhimmi under the Islamic rulers in parts of the Indian subcontinent. Bhakti-like movements also spread to other Indian religions during this period, and it influenced the interaction between Christianity and Hinduism in the modern era.
The term bhakti, in the modern era, is used to refer to any tradition of Hindu devotionalism, including Shaivism, Vaishnavism, or Shaktism. The Bhakti movement rose in importance during the medieval history of Hinduism, starting with Southern India with the Vaisnava Alvars and Shaiva Nayanars, growing rapidly thereafter with the spread of bhakti poetry and devotion throughout India by the 12th-18th century CE. The Bhagavata Purana is a text associated with the Bhakti movement which elaborates the concept of bhakti as found in the Bhagavad Gita.