Beurgeois

A beurgeois is a middle-class (and upwards) Muslim born in a working class area of France to parents of North African origin, who continues to proclaim his roots and who is aged between 30 and 40 years old with a successful professional career, a high purchasing power and a demand for a certain quality of life.

Beurgeois is a portmanteau neologism created in France from the words “beur” (meaning a person of Arab, Berber or other North African descent in verlan) and “bourgeois” (meaning affluent).

Among the beurgeois themselves, opinion over the beurgeois designation is quite divided. While some people consider it as a sort of recognition of their success, the majority believe that this pejorative term is once again expressing their stigmatization and discrimination as French people of foreign descent.

The "beurgeois" among France's estimated 6 - 7 million-strong Muslim community are an emerging economic demographic, being catered to by a market in halal food and drinks. This has resulted in an increase in sales of halal products from the fast food chain to major retail chains to some top restaurants- all opening in many French cities to accommodate these customers. These offer a wide range of halal products including alcohol-free champagne and foie gras approved by Islamic law (an unexpected success first introduced into supermarket chains across the country in 2008 at the end of the Muslim fast of Ramadan). Thus the beurgeois have become a chosen marketing target that require to be treated as consumers having specific needs- which has been adapted to by a specific and growing market sector.

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Wikipedia