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Betradar

Sportradar AG
Formerly called
Market Monitoring
Private
Industry
Founded August 2000 (2000-08) in Trondheim, Norway
Founders
  • Petter Fornæss
  • Tore Steinkjer
Headquarters St. Gallen, Switzerland
Number of locations
35 offices in 24 countries (2016)
Key people
Brands Betradar
Services
  • sports integrity
  • odds monitoring and suggestions
  • sports results and statistics
Revenue 130 million (2015)
Owners
Number of employees
1,800 (2017)
Subsidiaries
Website sportradar.com

Sportradar AG is a multinational corporation with headquarters in St. Gallen, Switzerland, that collects and analyzes sports data. Sportradar provides services to bookmakers, national and international sports federations, and media companies. As of January 2016, the company has 35 offices in 24 countries around the world including Trondheim, London and Ljubljana. Sportradar's products includes live results and statistics and white-label sports content solutions. Through the brand Betradar, Sportradar operates a suite of tools for bookmakers, including in-game and pre-match odds suggestions, resulting, market monitoring and trading services.

Through the US subsidiary, Sportradar US, Sportradar is the official data provider of the US sports federations NFL, NHL and NASCAR. At the end of 2015 Sportradar renewed the partnership with the International Tennis Federation as their official data collection service partner. In 2016, Sportradar entered into a partnership with the NBA, the third partnership with The Big Four.

Since 2005, the company has had a partnership with German Football Association to detect fraud and match fixing. This system was later developed and launched as Fraud Detection System. In addition to detection of fraud, Sportradar organizes integrity workshops together with federations such as Major League Soccer,Serie A and International Ice Hockey Federation. These workshops teach clubs and players about how the betting market works, the different forms of match fixing and how match manipulation is detected.


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