Beth Levine (Fashion designer)

Beth Levine (December 31, 1914 – September 20, 2006) was an American fashion designer most known for her designs from the 1940s through the 1970s.

Under the Herbert Levine label, bearing the name of her husband, Herbert Levine, Beth was the best-known American women's shoe designer from the 1950s to the early 1970s, and was called "America's First Lady of Shoe Design" until her death in 2006.

She was born as Elizabeth Katz in Patchogue, New York, the third of five children of Anna and Israel Katz, Lithuanian Jewish emigrants who operated a dairy farm. In the 1930s, she moved to Manhattan and found work as a shoe model, then worked her way up from a stylist to head designer for I. Miller. She served as a Red Cross volunteer during World War II.

She met Herbert Levine when she applied for a job designing shoes for another shoe manufacturer in 1944 and married him three months later. In 1948, they founded together the Herbert Levine label. He was head of the firm, and this gave her designs the chance to come to center stage.

Beth Levine's greatest influence is considered to be the re-introduction of boots to women's fashion in the 1960s and the popularization of the shoe style known as mules. When Nancy Sinatra wore Levine boots in publicity shots for the 1960s hit song These Boots Are Made for Walkin' demand for fashion boots leaped so much that Saks Fifth Avenue opened a special section its shoe department called Beth’s Bootery.

Ms. Levine was hired in 1965, along with famed Couturier Emilio Pucci, and designer Alexander Girard to help overhaul a new look and style for Braniff International Airways. The Campaign, developed by Jack Tinker and Partner's Mary Wells Lawrence, was dubbed The End Of The Plain Plane, and was a revolutionary airline overhaul that had never been attempted. Ms. Levine designed the unique shoes that complemented the Pucci uniform designs. The Campaign was considered one of the most successful advertising and image reworks in history.

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