Bet365
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Type of site
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Private company |
|---|---|
| Founded | 2000 |
| Headquarters | Stoke-on-Trent, England |
| Area served | United Kingdom |
| Owner |
Denise Coates John Coates Peter Coates |
| Founder(s) | Denise Coates |
| Industry | Online gambling |
| Services | Online betting & gaming |
| Revenue | £1.5 billion (2015) |
| Employees | 3500+ |
| Website | www.bet365.com/ |
| Alexa rank |
 209 (August 2016[update]) |
Bet365 Group Ltd (styled as "bet365") is a gambling company based in the United Kingdom. Bet365 is one of the world's leading online gambling groups with over 19 million customers in almost two hundred countries. The Group employs over 3,000 people and is the largest private employer in the city of Stoke-on-Trent.
Bet365 is an online gambling company offering sports betting, poker, casino, games, and bingo, as well as video streams on sporting events. Bet365 also offers an on-course bookmaking service.
For sports betting, Bet365 is licensed by the Government of Gibraltar (license number: RGL 075) and regulated by the Gibraltar Gambling Commissioner. Bet365's casino, games and poker operations are licensed and regulated by the Government of Gibraltar too. In addition to the company headquarters in Stoke-on-Trent, Bet365 have further offices in Gibraltar and Australia. The Australian business is regulated and licensed by the Northern Territory Government, with one hundred staff employed in Darwin. Samuel L. Jackson represents the company in their Australian TV advertising.
Bet365's site supports a variety of payment methods, including bank transfer and Neovia, in 25 currencies.
Bet365 is a trading name of Hillside (New Media) Ltd. and operations including payments through the affiliate programme are carried out under that name.
Chairman Peter Coates also has the same position at Stoke City and in May 2012 Bet365 signed a three-year contract with the club to become shirt sponsors. In April 2016, the company became the new title sponsors for the club's stadium for the next six seasons, replacing fellow local enterprise the Britannia Building Society. In the summer of 2016, Bet365 also signed shirt sponsorship deals with Bulgarian clubs Ludogorets Razgrad and Slavia Sofia for the upcoming season.
Bet365 was founded in 2000 in a portakabin in Stoke-on-Trent by Denise Coates. Denise developed a sports betting platform and trading team to launch the business online in March 2001. The business borrowed £15 million from RBS against the family's betting shop estate which had been started by Peter Coates in 1974 and had been run by Denise Coates as managing director from 1995. Bet365 sold its betting shop chain in 2005 for £40 million to Coral and paid off its loan to RBS. Bet365 has grown into one of the world's largest online gambling companies with its reported figures to March 2012 showing amounts wagered on sports at £12.2 billion, revenues of £646 million and an operating profit of £116.5 million, whilst paying £130 million in tax to the UK Government.
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