Bernardo Trujillo

Bernardo Trujillo
Born	1920 Bogota, Colombia
Died	1971
Occupation	Marketing executive
Employer	NCR Corporation

Bernardo Trujillo (1920-1971) was a Colombian-born American marketing executive. His executive education seminars for the NCR Corporation led to the development of supermarkets in France and made him become known as the "Pope of Supermarketing."

Born in 1920 in Colombia, he studied law in [] Bogota]]. He emigrated to the United States and eventually becoming a naturalized US citizen.

Trujillo began his career as a Spanish teacher. In 1944, he was hired as a translator by the NCR Corporation in Dayton, Ohio.

From 1957 to 1965, as part of NRC's marketing campaign, Trujillo taught executive education to about 11,000 students. In his seminars, he emphasized the need to build supermarkets with large parking lots and cheap products. His classes played a particularly significant role in France. There, his students included Denis Defforey and Marcel Fournier, who went on to found Carrefour, and Gérard Mulliez, who founded Auchan. Other students included André Essel, the co-founder of Fnac; Bernard Darty, the founder of Darty; and Paul Dubrule, the founder of AccorHotels.

Trujillo became known as the "Pope of Supermarketing."

Trujillo died in 1971.

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