Be Kind Rewind
| Be Kind Rewind | |
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Theatrical release poster
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| Directed by | Michel Gondry |
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| Written by | Michel Gondry |
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| Cinematography | Ellen Kuras |
| Edited by | Jeff Buchanan |
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Release date
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98 minutes |
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| Language | English |
| Budget | $20 million |
| Box office | $30.6 million |
Be Kind Rewind is a 2008 comedy-drama from New Line Cinema, written and directed by Michel Gondry and starring Jack Black, Mos Def, Melonie Diaz, Danny Glover, Mia Farrow and Sigourney Weaver. The film first appeared on January 20, 2008 at the 2008 Sundance Film Festival. It was later shown at the Berlin International Film Festival. The film opened on February 22, 2008 in the United Kingdom and in North America.
The title is inspired by a phrase that was commonly displayed on VHS rental tapes during the medium's heyday.
In Passaic, New Jersey, the declining "Be Kind Rewind" VHS rental store owned by Mr. Fletcher (Danny Glover) is due to be demolished to make way for high-end development (due in large part to the refusal of Mr. Fletcher to rent out DVDs) unless he can find the money to renovate his building, despite his claims that jazz pianist Fats Waller was born in that building. Mr. Fletcher leaves on a trip for several days to join friends and memorialize Waller, as well as visiting a DVD rental store to learn efficient and modernized ways of running a video rental store, leaving his only employee, Mike (Mos Def), to tend to the store. Before leaving Mr. Fletcher cautions Mike to keep his paranoid and klutzy friend, Jerry (Jack Black), away from the store. After attempting to sabotage a nearby electrical substation, believing its energy to be melting his brain, Jerry becomes magnetized, and when he enters the store the next day, he inadvertently erases all the VHS tapes in the store (as well as making the camera go out of focus, whenever he walks past it). Mike quickly discovers the disaster, and is further pressed when Miss Falewicz (Mia Farrow), Mr. Fletcher's friend, wants to rent Ghostbusters. To prevent her from reporting a problem to Mr. Fletcher, Mike comes up with an idea: as Miss Falewicz has never seen the movie, he proposes to recreate the film using himself and Jerry as the actors and cheap special effects hoping to fool her. They complete the movie just in time when another customer asks for Rush Hour 2. Mike and Jerry repeat their filming, enlisting the help of Alma (Melonie Diaz), a local woman, for some of the parts.
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