Battle Cry Campaign

The Battle Cry Campaign was an organizing initiative of a now-defunct parachurch organization known as Teen Mania Ministries. This initiative, started in 2005 and headed by Teen Mania founder Ron Luce, had an evangelical Christian orientation; it primarily sought to influence American and Canadian social and political culture. Major backers included prominent evangelical leaders Joyce Meyer, Chuck Colson, Pat Robertson, Josh McDowell, and Jack Hayford.

The basic purpose of the Battle Cry Campaign, as described in its promotional materials and events, was to ensure that Christianity survived in America by redefining society:

The urgency of this "Wake Up Call" was based on the assertion that then-current trends among teenagers would result in an inevitable decline in the number of "Bible-based believers:"

The fundamental goal of the campaign was the recruitment of 100,000 churches to implement a multifaceted campaign to promote youth commitment and involvement in church programs.

Other notable aspects of the Battle Cry Campaign involved other church and political leaders as "BattleCry Partners," the then-existing arena events and other programs offered by Teen Mania Ministries, the battlecry.com website, and a "legislative strategy engaging lawmakers to protect our teens."

The Battle Cry Campaign maintained that "for the first time ever," "sexualized culture," "point and click pornography," and young people being "saturated with media influence" spelled doom for Christianity in America. It also cited gay marriage and other "culture war" issues as matters of current and future concern:

The campaign focused on corporations and media outlets for targeting young people with advertising and programming depicting content often labeled objectionable by evangelical leaders:

When interviewed at a Battle Cry event in 2007, Ron Luce condemned "purveyors of popular culture" as "the enemy," who according to Luce are "terrorists, virtue terrorists, that are destroying our kids... they're raping virgin teenage America on the sidewalk, and everybody's walking by and acting like everything's OK. And it's just not OK." Battle Cry materials contain charges that a "sexualized culture" is the product of "media people" who are the "virtue terrorists" responsible for sexual content, naming examples such as MTV, "VH 1, Desperate Housewives, and movies like Broken Back Mountain [sic]."

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