Basno
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| Type of business | Private |
|---|---|
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Type of site
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Badge collecting |
| Available in | English |
| Founded | New York City, United States (September 2010) |
| Headquarters | 228 Park Avenue, New York City, New York, United States |
| Area served | Worldwide |
| Founder(s) |
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| CEO | Nicholas Thorne |
| Industry | Internet |
| Products | Digital badge software |
| Website | www |
| Registration | Required |
| Current status | Active |
Basno is a platform that allows organizations and individuals to create and collect digital badges. Badges often serve as recognition for accomplishments, skills, commitments and expertise. The platform provides tools to create, issue, collect and display badges. Platform services include technology to control access to badges by automatic data management and verification.
Basno was founded in the fall of 2010 by Nicholas Thorne, Henrik Werdelin, and Kjartan Olafsson. The group raised $225,000 in seed funding in 2011. By May of that year, organizations such as Tough Mudder, SoundCloud, and the College of William & Mary were issuing digital badges on Basno. In 2011 the ING New York City Marathon provided "Finisher" badges to all that completed the marathon. This marked the first time a world marathon major had created a digital equivalent of its medal. Basno reported that the marathon badges, which contained each runner’s name and time, were being shared on Facebook by 70% of people who claimed their badge and that 25% of badge claimers were changing their Facebook profile pictures to display the badges.
Major brands such as Virgin America, Equinox, and HBO issued badges on Basno in 2012. In July 2013, Basno closed a $1 million funding round from, among others, Index Ventures, RRE, MESA+, Plough Penny Partners, and Empire Angels. The funds were used to grow Basno’s team, enhance badge owner experiences, develop new badge issuing tools, and bring on high quality brands.
The Basno platform allows brands and businesses to create digital badges. In contrast to similar services that allow users to earn badges by "check-in" at certain locations, badges on Basno are often focused on accomplishments like running a marathon or being awarded a particular scholarship. The digital badges can also be used to signify affiliation and support of a community or movement.
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Wikipedia