Barry Goldwater presidential campaign, 1964
| Barry Goldwater for President | |
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| Campaign | U.S. presidential election, 1964 |
| Candidate |
Barry Goldwater U.S. Senator from Arizona (1953–1965) William E. Miller U.S. Representative for New York's 40th (1953–1965) |
| Affiliation | Republican Party |
| Slogan | In Your Heart You Know He's Right |
The Barry Goldwater presidential campaign of 1964 began when United States Senator Barry Goldwater of Arizona elected to seek the Republican Party nomination for President of the United States to challenge incumbent Democratic President Lyndon B. Johnson. Early on, before officially announcing his candidacy for the presidency, Goldwater was accused by Governor of New York Nelson Rockefeller of attempting to galvanize Southern and Western Republican support while neglecting the industrial northern states, eventually becoming one of Goldwater's primary opponents in the race for the Republican Party's nomination in 1964.
Amid growing popularity in the southern states in the early 1960s, Goldwater had been anticipating and looking forward to an "issue-oriented" campaign against Democrat John F. Kennedy, a personal friend of his. Goldwater, who was an aviator by hobby, wished to fly about the country in an attempt to revive whistle stop train tour-style debates. Kennedy's assassination in November 1963 dashed Goldwater's hopes of an election contest between himself and his friend and political rival. Nevertheless, Goldwater officially announced his candidacy for the presidency in January 1964 from the patio of his Arizona home. Following a battle with moderate and liberal Republicans in the Republican primary, such as Nelson Rockefeller and with moderate conservatives such as William Scranton among others, Goldwater won the party's nomination for president.
From the beginning of his campaign, Goldwater fought an uphill battle to unseat an incumbent president under favorable economic circumstances. Goldwater consistently refused to moderate his views, which alienated a significant portion of the more moderate wing of the Republican party from his campaign. With the assistance of the media, who in large part also had an unfavorable opinion of Goldwater, President Johnson used this fissure in the party to portray him as an extremist. In the general election, Goldwater lost in a landslide to Lyndon Johnson, carrying only six states to Johnson's 44 and 38% of the popular vote to Johnson's 61%.
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