Barack Obama presidential campaign, 2012
| Obama for America | |
|---|---|
 |
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| Campaign | 2012 United States presidential election |
| Candidate |
Barack Obama President of the United States Joe Biden Vice President of the United States |
| Affiliation | Democratic Party |
| Status | Announced candidacy: April 4, 2011 Presumptive nominee: April 3, 2012 Official nominee: September 6, 2012 Won election: November 6, 2012 |
| Headquarters | 130 East Randolph Street Chicago, IL 60601 |
| Key people |
Jim Messina (Campaign Manager) David Axelrod (Senior Strategist) Stephanie Cutter (Deputy Campaign Manager) Brent Colburn (Communications Director) Matthew Barzun (Finance Chairman) Ben LaBolt (National Press Secretary) |
| Receipts | US$738,503,770 (2012-12-31) |
| Slogan |  |
| Website | |
| www.barackobama.com | |
The 2012 reelection campaign of Barack Obama, the 44th President of the United States, was formally announced on April 4, 2011. Along with his running mate, Vice President Joe Biden, Obama was opposed in the general election by former Massachusetts Governor Mitt Romney, along with various minor candidates from other parties. The election took place on Tuesday, November 6, 2012.
Obama's campaign headquarters was in Chicago and key members of his successful campaign in 2008, such as Jim Messina and David Axelrod, returned to staff it. On the day of the announcement, the campaign released a promotional video showing supporters of Obama organizing for the re-election effort. As The Guardian newspaper noted, this was the first U.S. presidential re-election campaign to use Facebook and Twitter for promotion.
Between early-2011 and June 30, 2012, the Obama campaign and supporters spent approximately $400 million, according to the Federal Election Commission. Obama won his re-election bid by a margin of 51.06–47.21%. This was the first time since 1944, when President Franklin D. Roosevelt won re-election, that a Democratic president had won by a majority of the electoral votes and over 51% of the popular vote twice.
On January 20, 2009, Barack Obama was inaugurated as the 44th President of the United States. On April 4, 2011, President Obama officially announced his candidacy for re-election. The announcement was made via an online video titled "It Begins With Us", posted on his campaign website. The President also filled out official forms with the FEC at that time.
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