Bam Bam (radio presenter)
| 'BAM BAM' (Peter Poulton) | |
|---|---|
| Born | 2 January 1970 |
| Other names | Bam Bam Peter Jarrod |
| Occupation | Radio personality |
| Known for | Bam Bam Breakfast on Kiss 100 The Bam Bam Show (Podcast) Evenings on Capital Radio Bam Bam at Breakfast on SAMfm |
Bam Bam (born Peter Poulton on 2 January 1970), also known as Peter Jarrod, is a British radio personality. He lives in north London with his girlfriend Emma and their two children.
Poulton began his radio career at the age of 16 when he joined Radio City in Liverpool, where he worked as a technician. His first full-time presenter's role was with Marcher Sound in Wrexham, North Wales. In 1993 he joined the now defunct Sunset Radio in Manchester as a presenter and commercial producer. By 1994 he had moved to Atlantic 252 where he presented the mid-morning show. In 1995 he moved to Invicta FM in Kent and presented the evening show. He later went to Kiss 105 in Yorkshire where he launched the station as breakfast show presenter. He stayed with Kiss 105 for its entire existence, moving across the Pennines to its newly branded sister station Galaxy 102 after the sale of both stations to the Chrysalis group in 1997.
In March 1998 Poulton moved to Virgin Radio where he stayed until September of the same year.
In January 1999 he went on to present the Bam Bam Breakfast on London's Kiss 100 with co-host Rob Hayes, also known as Streetboy. He hosted the show for seven years, and was the first to achieve market leadership over the dominant Chris Tarrant at Capital Breakfast, in the 15-24 demographic. The show won multiple Sony Radio Academy Awards, along with New York Festival and CRCA industry awards.
Poulton was fired in April 2006 whilst on annual leave, shortly before the station received a fine of £175,000 from the industry regulator, Ofcom, after a series of breaches of the broadcasting code during his show. Poulton was replaced by Robin Banks, who was also subsequently fired.
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