Bakit Hindi Ka Crush ng Crush Mo?

Bakit Hindi Ka Crush ng Crush Mo?
Theatrical movie poster
Directed by	Joyce Bernal
Produced by	Charo Santos-Concio Malou N. Santos
Written by	Irene Villamor
Screenplay by	Carmi Raymundo Ramon Bautista
Story by	Irene Villamor
Based on	Bakit Hindi Ka Crush ng Crush Mo? by Ramon Bautista
Starring	Kim Chiu Xian Lim
Music by	Carmina Cuya
Cinematography	Dan Villegas
Edited by	Beng Bandong Joyce Bernal Glenn Ituriaga
Distributed by	Star Cinema
Release date	July 31, 2013 (2013-07-31)
Country	Philippines
Language	Tagalog English
Budget	PHP 15 million (estimated)
Box office	Domestic: PHP 102,368,727

Bakit Hindi Ka Crush ng Crush Mo? (Why Your Crush doesn't have a Crush On You?) is a 2013 Filipino film adaptation of Ramon Bautista's self-help book of the same name. The romantic comedy film is produced by Star Cinema and is part of its 20th Anniversary presentation. It tells the story of a brainy ugly duckling girl and her journey as she turns into someone who's worth loving. Ramon Bautista also stars in the film as a taxi driver. It is the first movie team up of Kim Chiu and Xian Lim and is directed by Joyce Bernal.

Sandy Veloso (Kim Chiu) is a modern-day ugly duckling who is obsessed with her boyfriend Edgardo (Kean Cipriano). After he breaks with her, Sandy is left to ponder why she feels unwanted.

Matters turn worse for Sandy when she is laid off by her company, under the leadership of its new bachelor CEO, Alex Prieto (Xian Lim). Realizing his mistake when employees belatedly put in a good word for Sandy, Alex hires her back, and the two start forming an unlikely friendship.

In a love story about "the ugly duckling in all of us and how we turn into someone worth loving," Alex at one point even offers Sandy a make-over so she will no longer cry over a failed relationship.

Actors Kim Chiu and Xian Lim became guests to several ABS-CBN TV shows to promote the film. Among these are Gandang Gabi Vice and Banana Split.

Bakit Hindi Ka Crush ng Crush Mo?, sung by Zia Quizon and written by Jungee Marcelo, is the theme song of the movie. It premiered on July 8, 2013 at My Only Radio FM radio station and was released as a single on July 17. It is also included in her second studio album, A Little Bit of Lovin'.

The music video for the song was released on ABSstarcinema's YouTube channel on July 23, 2013. The video's plot features Quizon at a photo shoot session while being pursued by a man who works on set, played by Ramon Bautista, the author of the book to which the film is primarily based.