Bakery Music
| Bakery Music | |
|---|---|
 |
|
| Parent company |
Sony Music Entertainment BEC-TERO |
| Founded | 1994 |
| Founder | Kamol Sukosol Clapp Boyd Kosiyabong Somkiat Ariyachaipanich Salinee Panyarachun |
| Distributor(s) | Sony BEC-TERO Music |
| Genre | Various |
| Country of origin | Thailand |
| Location | Bangkok, Thailand |
| Official website | www.bakerymusic.com |
Bakery Music is a Thai record label founded in 1994. It pioneered the independent music industry in the 1990s, being the most successful of its time, and inspiring the creation of many other indie labels. The company is now a subsidiary of Sony Music Entertainment Thailand.
Bakery Music was founded as an independent music label in 1994 by Somkiat Ariyachaipanich (aka. Zomkiat, Mr. Z), Kamol Sukosol Clapp (aka. Sukie), Boyd Kosiyabong and Salinee Panyarachun. The four had collaborated on Zomkiat's Z-Myx album in early 1994, and by mid-year founded Bakery Music as a record label. The first release by the company by alternative rock band Moderndog featuring an album of the same name became an instant hit, "storming the charts" and selling 500,000 copies. For the next few years, Bakery released multiple successful acts, which include Boyd himself, Joey Boy, Yokee Playboy, Thee Chaiyadej and Pause among others. It received acclaimed for its indie productions, and increased in size to include a staff of one hundred people (compared to the original seven). It also published a monthly magazine, Katch.
The label however suffered from the 1997 Asian Financial Crisis, reporting losses from 1997 onwards, and in 2000 BMG acquired a fifty-one percent majority in the company's shares. Katch was discontinued and the staff was reduced to twenty.
In 2002, following restructuring during the previous year in which BMG assumed most financial management, Bakery returned to profitability, while claiming a five percent share of the national music industry. It released twenty-five albums throughout the year, and began VCD and karaoke production. Eighteen albums were released following year, including Boyd's Million Ways to Love Part 1, which had 350,000 copies sold. Further restructuring saw the companies' offices combined, staff further reduced, and Sukie becoming managing director of BMG Thailand in addition to president of Bakery Music.
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