Type | Broadcast radio, television and online |
---|---|
Country | Flanders (includes Brussels) |
Availability | Belgium |
Owner | Flemish Community |
Launch date
|
1930 (radio) 1953 (television) |
Former names
|
NIR (1930–1960), BRT (1960–1991), BRTN (1991–1998) |
Official website
|
www.vrt.be |
The Vlaamse Radio- en Televisieomroeporganisatie (Flemish Radio and Television Broadcasting Organization), or VRT, is the national public-service broadcaster for the Flemish Region and Community of Belgium.
It is the successor to the Nationaal Instituut voor de Radio-omroep (NIR; 1930–60), Belgische Radio- en Televisieomroep (BRT; 1960–1991), and Belgische Radio- en Televisieomroep Nederlandstalige Uitzendingen (BRTN; 1991–1998). The NIR (known as the INR in French) and BRT (RTB in French) had each been single state-owned entities with separate Dutch- and French-language production departments, but with the growing degree of federalism resulting from state reform in Belgium, BRT/RTB went their separate ways in 1977. The former French half changed its name to RTBF in 1977, while the Dutch side retained the BRT name until becoming BRTN in 1991. However, the two broadcasters share production facilities on Auguste Reyerslaan (French: Boulevard Auguste Reyers) in Brussels.
The final renaming to VRT, on 1 January 1998, followed a change in the organization's legal status: from being part of a semi-governmental entity (a parastatale in Belgian terminology) it had, on 16 April 1997, became a publicly owned corporation (NV van publiek recht) in its own right.
In 2001, to coincide with the launch of TV1's new idents of its 1997 sun logo package, VRT adopted its current logo which consists of the three letters "V", "R", and "T" which are using an slimed typeface, except the letter "T" that is having a green antenna to the right.
As successors to the NIR/INR, VRT and its counterpart in the French Community of Belgium, RTBF, are both members of the European Broadcasting Union (EBU) – an association of public broadcasters in the countries of Europe and the Mediterranean rim that, amongst other activities, organizes the annual Eurovision Song Contest.