BCBG Max Azria
| Max Azria | |
|---|---|
Max Azria at the Spring 2009 Mercedes-Benz Fashion Week
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| Born |
January 1, 1949 Sfax, Tunisia |
| Nationality | Tunisian |
| Occupation | Fashion designer |
| Spouse(s) | Lubov Azria |
| Labels | BCBGMAXAZRIA BCBGMAXAZRIA Runway Hervé Léger by Max Azria Max Azria BCBGeneration Miley Cyrus & Max Azria |
Max Azria (Arabic: ماكس عزرية) (born January 1, 1949) is a Tunisian fashion designer who founded the contemporary women's clothing brand BCBG Max Azria. Azria is also the designer, chairman and CEO of the BCBG Max Azria Group, a global fashion house that encompasses over 20 brands. He is based in Los Angeles.
Max Azria was born in Sfax, Tunisia as the youngest of six children to a Tunisian Jewish family. As a child, Max was educated in southeastern France before his family relocated to Paris, France in 1963. His brother is Serge Azria, founder of the women’s clothing lines Joie, Current/Elliott and Equipment.
After 11 years of designing a line of women's apparel in Paris, Azria moved to Los Angeles, California in 1981 and launched Jess, a series of new-concept retail boutiques for women's apparel.
In 1989, Azria launched BCBG Max Azria, named for the French phrase "bon chic, bon genre," a Parisian slang meaning "good style, good attitude". Azria was credited for offering designer fashion at affordable price points and, as a result, was inducted into the Council of Fashion Designers of America (CFDA) in 1998. The BCBG Max Azria Runway collection was first presented at New York Fashion Week in 1996.
Azria also maintains two eponymous designer collections, Max Azria Atelier and Max Azria. Launched in February 2004, Max Azria Atelier is a collection of couture gowns created for celebrity clients and red-carpet events. Sharon Stone,Halle Berry,Fergie and Alicia Keys have worn the label on the red carpet. In February 2006, Azria debuted Max Azria, a ready-to-wear collection with a directional aesthetic, on the runway at New York Fashion Week. During the 2009 awards season, Angelina Jolie wore Max Azria to the 2009 Screen Actors Guild Awards and the 2009 Critics Choice Awards. The company bought out the bankrupt G+G Retail, which operated the G+G and Rave brands, in 2006.
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