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Autostraddle

Autostraddle
AutostraddleLogo.jpg
Type of site
Blog, News
Available in English
Owner The Excitant Group LLC
Created by Marie Lyn Bernard
(Editor-in-Chief)
Alexandra Vega
(Design Director)
Website Autostraddle.com
Alexa rank 11,829 (July 2014)
Registration Optional
Launched March 2009

Autostraddle.com is an independently owned online magazine and social network for lesbian, bisexual, and queer women (cis and trans) as well as non-binary people. The website is a "politically progressive queer feminist media source" that features content covering LGBT and feminist news, politics, opinion, culture, arts and entertainment as well as lifestyle content such as DIY crafting, sex, relationships, fashion, food and technology. Autostraddle was founded by CEO, CFO and Editor-in-Chief Marie "Riese" Bernard and Design Director Alexandra Vega in March 2009. The senior editorial team consists of Riese Bernard, Laneia Jones, Rachel Kincaid, Yvonne Marquez, and Heather Hogan. Feminist Collections has highlighted Autostraddle's successful balance between serious, political and light-hearted articles.

In the 2012 Weblog Awards, Autostraddle was awarded Best Weblog of The Year, Best Group/Community Weblog and Best Entertainment Weblog. Autostraddle was nominated for GLAAD's Outstanding Blog Award in 2013 and 2014, and won in 2015.

On 25 July 2012, Autostraddle launched an Indiegogo campaign to raise funds for better tech support and a complete overhaul of the website. The initial goal of $40,000 was surpassed in less than 21 hours. The campaign ended on September 8, 2012, with $116,645 raised. The new site was relaunched on December 1, 2013.

On 11 July 2014, Autostraddle launched Autostraddle Plus, a subscription program that gives members "a peek behind the curtain of Autostraddle."

Autostraddle receives over 1.5 million unique monthly visitors and 3.9 million total page views a month.

In an article for Nylon Magazine, founder and Editor-in-Chief Riese Bernard discussed Autostraddle’s alternative revenue strategies in the context of the rapid disintegration of queer women-oriented publications and online spaces; In addition to advertising, the site sells merchandise independently and through affiliate networks such as Etsy and Wildfang, gains funds from A-Camp, as well as a paid subscription program/premium membership, Autostraddle Plus. Autostraddle Plus, or A+, was launched in July 2014, and offers special content, merchandise discounts, a customized site layout, among other perks. The cost ranges from $4 to $25 per month. Autostraddle also receives donations from its readers via PayPal.


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