Automated Insights
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| Headquarters | Durham, North Carolina, United States |
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| Website | automatedinsights |
Automated Insights ("Ai") is an American-based technology company that analyzes patterns in big data and turns them into readable narratives.
In 2013, Ai's output of 300 million stories was greater than the combined output of all major media companies combined. The company's software generated one billion stories in 2014. In October 2015, Automated Insights released their Wordsmith program as direct software for beta testing, allowing organizations to design and create their own automatically-generated narratives.
Wordsmith is Ai's platform for natural language generation. It is "an artificial intelligence system that uses mounds of data, quantitative analysis and some rules about style and good writing" to produce stories. Wordsmith is sold as both a direct product and service to clients. In October 2015, the Wordsmith platform was updated to allow users to create their own narratives through online software. Software users upload their own data and create templates for forming stories.
Wordsmith has been described as a "a sort of personal data scientist, sifting through reams of data that might otherwise go un-analyzed and creating custom reports that often have an audience of one." The service works by ingesting structured data, analyzing it for insights, and then writing out those insights in human-friendly prose.
In April 2014, the company launched Wordsmith for Marketing, which automates client reporting for digital marketing agencies. The tool turns website analytics data into plain English reports in the style of a human analyst.
In July 2015, the Wall Street Journal reported that Allstate "uses Automated Insights to measure internal sales performance and issue recommendations for improvement."
In June 2014, The Associated Press announced it would use automation technology from Automated Insights to produce most of its U.S. corporate earnings stories. AP said automation would boost its output of quarterly earnings stories nearly fifteen-fold, further noting that the technology would "free journalists to do more journalism and less data processing." The Associated Press is the first newsroom to have an automation editor to oversee automated articles. The Daily Show with Trevor Noah aired a segment on the AP's use of automation on October 7, 2015.
Using GreatCall device data, Ai sends adult caregivers automated recaps on their week. "The idea," reported The Washington Post, "is to empower the elderly to live more safely on their own, while easing the worries of caregivers."
Automated Insights (Ai) generates personalized recaps and previews for Yahoo Sports Fantasy Football.
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Wikipedia