Augustine Heard & Co.

Augustine Heard & Co. (Chinese: 瓊記洋行; pinyin: Qióngjì Yángháng) was a major nineteenth-century American trading firm in Qing dynasty China whose operations consisted in importing and exporting a large array of goods, including tea and opium.

Augustine Heard and Co. was founded in 1840, in Canton, China by Ipswich, MA businessman, traveller, trader and former Russell & Co. partner Augustine Heard, and his partners, Joseph Coolidge and John Murray Forbes. Throughout its history, it was run in large part by Heard family members, most notably Heard's four nephews from his brother George Washington Heard: John, Augustine, Albert Farley and George Washington Jr.

In 1841, Augustine Heard, who had previously lived in China but had returned for health reasons to Ipswich, returned to China to head the firm until 1844. There, business flourished, notably because of the use of fast clipper ships and the import of steamships. Tea, one of the main commodities traded, did not provide much profit compared to opium, which enabled the firm's finances to soar, Augustine Heard & Co. becoming the third largest American firm in China in the mid-nineteenth century. The firm also introduced steamships to China, and imported them through its sister firm in the U.S. The firm also became the main trading agent for several large firms, including Liverpool firm John Swire & Sons Limited. in 1861.

In 1844, Heard began travelling extensively, and handed control over the firm to his partners. Among Heard's partners, his four nephews we most active and ably directed the firm. John Heard led the firm until his departure in 1852; Augustine Heard II then took over the leadership of the firm and became the first Westerner permitted to trade in Siam in 1855. When his brother John returned to take the leadership again, the younger Augustine became the firm's representative to Europe. Albert Farley later took over the firm and, finally, George Washington Jr. who remained in China until the firm's collapse.

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