Attitude (magazine)

attitude

Cover of 200th issue (January 2011)
Editor	Cliff Joannou
Categories	Gay, Men's lifestyle
Frequency	Monthly
Circulation	11,000 (digital only) plus print circulation unspecified
First issue	May 1994 (1994-05)
Company	Stream Publishing Limited
Country	United Kingdom
Based in	London
Language	English
Website	http://attitude.co.uk/
ISSN	1353-1875

Attitude (often stylized as attitude) is a British gay lifestyle magazine owned by Stream Publishing Limited. It is sold worldwide as a physical magazine, and as a digital download for the iPad and iPhone via the App Store, and for Android devices via the Android Market. The first issue of attitude appeared in May 1994. A separate Thai edition has been published since March 2011, editions in Belgium and the Netherlands launched in February 2017.

attitude began publication in 1994 as part of the Northern and Shell Group owned by Richard Desmond, and having been through a succession of owners subsequent to its sale in 2004 (commensurate with Desmond's takeover of Express Newspapers) it was acquired in September 2016 by contract publisher Stream Publishing. The owner of Stream Publishing, Darren Styles, had previously launched the successful attitude awards for the brand (in October 2012) and acquired the English-language rights to Winq, the luxury lifestyle magazine for gay men, from its Amsterdam-based owner (the Media Mansion) in August 2013.

Celebrities who have appeared on the cover include Prince William, Boy George, Madonna, David Beckham, Michael Sam, Lady Gaga, Tom Daley, Rupaul, Tom Hardy, Adam Lambert, Gareth Thomas, Ian Somerhalder, John Grant, Mark Wahlberg, Jonathan Groff, Andrew Scott, Tony Blair, Daniel Radcliffe, Madonna, Heath Ledger, Sacha Baron Cohen as Brüno, David Cameron, Ed Miliband, Robbie Rogers, The Spice Girls, Take That, James Franco, Dominic Cooper, Jimmy Anderson, Nick Jonas, Jussie Smollett with Naomi Campbell, Mark Feehily, Kevin McDaid, Kylie Minogue, Marilyn Manson, Elton John, McFly, Nicola Adams, Robbie Williams, Rupert Everett, Justin Timberlake, Philip Olivier, Freddie Ljungberg, George Michael, Rufus Wainwright, Will Young, Harry Judd of McFly, Christina Aguilera, Dermot O'Leary, John Barrowman, Gary Lucy, Beth Ditto, Cheyenne Jackson, Scissor Sisters, Adam Lambert and Liam Payne. Many of these covers have been world exclusives. Attitude published a cover featuring Alan Turing in October 13 as part of its 'Attitude Awards' edition.