Art & Project

Art & Project (1968-2001) was a leading contemporary art gallery in Amsterdam and Slootdorp, the Netherlands, as well as an influential art magazine published by the gallery between 1968 and 1989.

The Amsterdam gallery Art & Project, led by Geert van Beijeren & Adriaan van Ravesteijn, opened in September 1968 in Van Ravesteijn's parental home in Richard Wagnerstraat in Amsterdam-Zuid. The first exhibition was with German sculptress Charlotte Posenenske, which drew little attention. Early exhibitors included Jan Slothouber & William Pars Graatsma, Gruppe X, Paul Schuitema and Aldo van den Nieuwelaar. Initially the gallery was open only during evening hours and weekends; later also in the afternoon. No invitations were sent; there were no vernissages. Also in 1968, the first issue of Art & Project Bulletin appeared, a magazine through which the gallery built an artistic network and enabled artists to have "exhibitions by mail".

From May 1969 onward, the gallery focused on conceptual artists, such as Douglas Huebler, Lawrence Weiner, Stanley Brouwn and Jan Dibbets. In March 1970, Gilbert & George repeated in Van Beijeren and Van Ravesteijn's gallery their famous Posing on Stairs performance as living statues at the Stedelijk Museum a few months earlier. In 1971 the gallery moved to Van Breestraat 18, close to the Stedelijk Museum and right opposite Riekje Swart's gallery, the other contemporary art gallery in Amsterdam with an international outlook. In 1973, Art & Project moved to nearby Willemsparkweg 36, where it would stay for the next six years. In 1973 also, the gallery opened an art space in Antwerp in cooperation with the Brussels gallery MTL (led by Fernand Spillemaeckers). In this gallery, named Art & Project / MTL, eleven solo exhibitions were staged in 1973 and 1974. Other galleries that Van Beijeren and Van Ravesteijn were in close contact with, included Konrad Fischer in Düsseldorf, Yvonne Lambert in Paris, Sperone in Turin, Jack Wendler in London and Claire Copley in Los Angeles.

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