Arre (brand)
Arre logo
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| Private | |
| Industry | Entertainment, Infotainment, digital content |
| Genre | Comedy, drama, thriller, documentary, Entertainment, Infotainment, Opinion |
| Founded | February 2015 in Mumbai, Maharashtra, India |
| Founder |
B. Sai Kumar Ajay Chacko Sanjay Ray Chaudhari |
| Products | Trial by Error: The Aarushi Files, A.I.SHA – My Virtual Girlfriend, Ho Ja Re-Gender, Official Chukiyagiri |
| Services | Sketch comedy, web-series, music videos, audio series, documentaries, text |
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Number of employees
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35 |
| Parent | UDigital Content |
| Website | Arre |
Arre (/ɑːreɪ/) (stylized as Arré) is an Indian entertainment content platform based in Mumbai. It produces and publishes videos, audio series, web series, documentaries, text and doodles through its online channel. Founded by former Network TV18 executives B. Sai Kumar, Ajay Chacko, and Sanjay Ray Chaudhari, it is a content-based startup and was launched in April 2016.
Arre was founded by former Network TV18 CEO B. Sai Kumar, COO Ajay Chacko, and director Sanjay Ray Chaudhuri in October 2015. It was backed by media personality and Bollywood film producer Ronnie Screwvala, who also held a stake in the venture through his digital media company, UDigital. The term "Arre" is an Indian colloquialism that roughly translates to “whoa” in English.
In April 2016, Enam group invested an undisclosed amount in Arre, and along with the founders, acquired Ronnie Screwvala’s stake in the venture.
The technology, architecture, design and developed by Monocept. The online platform is designed by French agency Area 17.
Early in 2015, Arre announced Ho Ja Re-Gender based on the Israeli experimental format of Re-Gender originally produced by Armoza Formats. In the series, six participants are given a chance to experience life as a member of the opposite sex.
In August 2015, the company tied up with newspaper The Indian Express to produce investigative documentaries for a world audience. A documentary titled Death by Breath was released on 2 May 2016 which discussed the high levels of air pollution in the Indian state of New Delhi.
in January 2016, the company launched its first web sitcom titled I Don't Watch TV. Produced by Timbuktu Films, it is a satire on the Indian TV industry and stars television personalities like Nakuul Mehta and Bollywood film critic Rajeev Masand.
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Wikipedia