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Ari Gold (Entourage)

Ari Gold
Entourage character
AriGold.jpg
Portrayed by Jeremy Piven
Information
Occupation Co-founder, former Sr. Partner & co-CEO of MGA (Miller/Gold Talent Agency) and former owner of TMA (Terrance McQuewick Agency)
Spouse(s) Mrs. Melissa Gold (wife)
Significant other(s) previously dated Dana Gordon in the very early 1990s
Children Sarah Gold (daughter)
Jonah Gold (son)
Education Harvard University (AB)
University of Michigan (JD/MBA)

Ariel "Ari" Gold is a fictional character on the comedy-drama television series Entourage. He is played by Jeremy Piven.

Ari Gold (born 1967) is Vincent Chase's movie agent. He was an undergraduate at Harvard University before earning his J.D./M.B.A. at the University of Michigan.

Ari is Jewish and has one brother, Howard. In spite of making multiple exaggerations of a sister to whom he has referred as both crazy and a whore, Ari has also stated that he has no sister. Despite his position as one of the most powerful agents in Hollywood, Ari acquiesces to his wife at home (who has a large inheritance from her father), who is able to keep him in check. Despite frequent sexual innuendos, Ari has never cheated on his wife since they married, and "loves a liar, hates a cheater." However, in the pilot episode, Ari tells Eric Murphy during lunch that he is having sex with a swim suit model. This is likely an empty boast designed to make Eric feel insecure about his tepid relationships with women.

Towards the end of Season 2, Ari gets into rivalry with Terrance McQuewick, his partner, the majority owner of the agency. Conflicts between the two became apparent when Terrance attempted to persuade Vincent Chase - Ari's star client - to work with him instead. When Ari attempted to break away from the agency along with eight other agents, he was ratted out by Adam Davies (a rival agent), and was forced out by Terrance, who attempted to have his employees sign letters of commitment to his company. Later in the episode, he appears to have a brief mental breakdown but recovers after Lloyd lectures him and encourages Ari to continue his attempt to open his own agency. At the end of season 2, Ari sets up a small boutique with five other agents working for him, until Terrance and Ari settle on $11 million in return for Ari not suing Terrance for wrongful termination. Later, Ari intends to use the money to start a much larger agency, but he is discovered. Terrance makes it clear he will spend all of his money to ensure Ari never sees a dime of their agreed settlement. In the end, Ari's former mentor - and former boss before Terrance - Barbara "Babs" Miller makes a deal to partner with him to start a new agency. It ends up being called Miller Gold Talent Agency. Ari comments that it sounds like the name of a beer company.


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