Are You Ready | ||||||||||
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Studio album by Bucks Fizz | ||||||||||
Released | 26 April 1982 | |||||||||
Recorded | 1981–82 | |||||||||
Genre | Pop | |||||||||
Length | 41:06 | |||||||||
Label | RCA | |||||||||
Producer | Andy Hill | |||||||||
Bucks Fizz chronology | ||||||||||
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Professional ratings | |
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Review scores | |
Source | Rating |
Smash Hits | (10/10) |
Record Mirror | |
Q Magazine |
Are You Ready is the second album by British pop group Bucks Fizz. It was released in April 1982 and features the UK No.1 singles "The Land of Make Believe" and "My Camera Never Lies" as well as the follow-up "Now Those Days Are Gone". It was produced by Andy Hill and released on RCA records. It remains the group's most successful album.
By the end of 1981, Bucks Fizz had proved that they were not destined to be another one-off Eurovision act by cracking the UK Top 20 with their first three singles and their debut album. In November, the group released the first single from their forthcoming second album. "The Land of Make Believe" became a big hit over Christmas 1981 and in the early weeks of January made number one in the UK Charts. The record eventually outsold "Making Your Mind Up" to become their biggest selling single in the UK.
Buoyed by this success, the group concentrated on recording the second album. A second single was released in March 1982, entitled "My Camera Never Lies". Well regarded in the press for its production values and intricate vocals, the song also made number one in the UK Charts. This became the peak of the group's career, bolstered by an award for best group at the Daily Mirror Rock and Pop Awards and a nomination at the Brit Awards.
The album was recorded during late 1981 and early 1982 at Mayfair Studios in London. Like the previous album, Are You Ready was produced by Andy Hill, who complimented the group on their ability to effortlessly adapt to the intricate harmonies and overlaying vocals on many of the tracks. For the cover of the album, the group employed a parachuting theme. The front depicts them wearing parachuting gear in an aeroplane; the gatefold sleeve opens out to show them flying through the air, while the back reveals a silhouette of them having landed. This was the idea of the art director, but the group themselves told him that they thought it was "very naff".