*** Welcome to piglix ***

Apatin Brewery

Apatin Brewery
Native name
Апатинска пивара / Apatinska pivara
Limited liability company
Industry Beverages
Founded Apatin, Serbia (5 October 1991 (1991-10-05))
First founded 23 September 1756
Headquarters Apatin, Serbia
Area served
Serbia, Montenegro, Bosnia and Herzegovina
Key people
Dragan Radivojević (Director)
Products Beers, soft drinks, vinegar and yeast
Production output
4,000,000 hl
Revenue Decrease €118.99 million (2013)
Increase €20.91 million (2013)
Total assets Decrease €162.65 million (2013)
Total equity Increase €65.12 million (2013)
Owner Molson Coors
Number of employees
820
Parent Molson Coors Central Europe
Website www.jelenpivo.com

Apatin Brewery (Serbian: Апатинска пивара / Apatinska pivara), a member of the Molson Coors Europe, is a Serbian brewery based in Apatin. It is majority owned by the American company Molson Coors. Its commercial center is in Belgrade, while it has distribution centers in Odžaci, Inđija, Mladenovac, Novi Sad, Čačak and Niš.

It was founded in 1756 as Imperial Brewery owned by the Imperial Chamber. It is one of the oldest breweries in Serbia. The production of 12,000 hectoliters of beer was recorded in the 18th century. The brewery was transferred to private ownership for the first time at the end of the 19th century. Major investments were characteristic of that phase, with a primary goal of modernizing the brewing process and enlarging production capacities. In the period prior to World War I, the yearly production of beer was 16,000 hectoliters.

The brewery went through hard times in 1930s, which ultimately led to the disruption of production in 1935. Nine years later, after the liberation of Belgrade in the World War II and reparation of the old equipment, a new phase of the company began. By 1950, more than 40,000 hectoliters of beer were produced. Continuous investments resulted in the reconstruction and modernization of the production facilities and the application of new technologies in the production process and the increase in the beer production capacities. All this was conducted in the period 1958–1966 and it represented a basis for further development of the brewery and transformation into large company.

In the 1970s, the process of automated production lines was introduced, the result of which was production over 630,000 hectoliters of beer in 1977, as well as the introduction of new non-alcoholic beverages tasting of orange, lemon, blueberry and Alpine herbs. The result of the economic sanctions in the 1990s was a brief period of decrease in the brewery production, so that 475,000 hectoliters of beer was produced yearly.


...
Wikipedia

...