Aoife McArdle

Aoife McArdle is an Irish writer and director. Her work includes music videos for Jon Hopkins and U2 as well as television commercials for Honda,Samsung and Under Armour (with Bryce Harper and Cam Newton). Her video for the U2 song 'Every Breaking Wave' was nominated for Best International Music Video at the UK Music Video Awards 2015 and was publicly praised by Academy award winning directors Terry George, Alejandro González Iñárritu and Spike Jonze. She was nominated for Best Director at the UK Music Video Awards in 2014 and nominated for Best Director at the Ciclope Festival 2016 . Her first feature-length film, 'Kissing Candice', is due to be released in 2017.

Aoife McArdle grew up in Omagh, Northern Ireland.

She studied English Literature and Film at Trinity College, Dublin before going on to complete a Masters in Film & TV production at Bournemouth University. There she specialised in script-writing, directing, cinematography and lighting.

Her first music video as a solo director 'Isles' for Little Comets won Best Music Video at Rushes Soho Shorts in 2011 and was nominated for Best Indie Music Video and Best Editing at the UK Music Video Awards 2011.

Rather than feature the artist performing, her music videos often exist as narrative, short films written to accompany the artist's soundtrack.

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