Anuja Chauhan
| Anuja Chauhan अनुजा चौहान |
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|---|---|
| Born | 17 September 1970 Meerut, Uttar Pradesh |
| Nationality | Indian |
| Occupation | Writer |
| Known for |
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Anuja Chauhan (Hindi: अनुजा चौहान; born 1970) is an Indian author and advertiser, often described as 'the best writer of the Indian commercial fiction genre.' She worked in the advertising agency, JWT India, for over 17 years, eventually becoming vice-president and executive creative director, before resigning in 2010 to pursue a full-time literary career. Over the years she worked with brands like Pepsi, Kurkure, Mountain Dew and Nokia, creating Pepsi's "Nothing official about it" campaign and advertising slogans such as Pepsi's "Yeh Dil Maange More" and "Oye Bubbly".
As a writer, she is best known for her best-selling, contemporary "rom-com" novels, The Zoya Factor (2008),Battle For Bittora (2010), Those Pricey Thakur Girls (2013), and The House That BJ Built (2015).
Her latest novel, Baz, a high-octane romance set against an IAF backdrop during the Indo-Pakistani War of 1971, will be released in April, 2017.
Born in a Rajput family the small town of Meerut, in the north Indian state of Uttar Pradesh, Chauhan spent most of her childhood in various cantonment towns in North India, as her father served in the Indian Army. He took premature retirement at the rank of Lieutenant Colonel, migrating to Australia thereafter. She is the youngest of four sisters: Padmini, Rohini, Nandini, and Anuja. Her older sister Nandini Bajpai is also an author.
She did her schooling at the Army Public School, New Delhi, Sophia Girls Convent, Meerut Cantonment and Delhi Public School, Mathura Road, New Delhi. She has a bachelor's degree in economics from Miranda House, Delhi University, and a post graduate diploma in mass communication from the Royal Melbourne Institute of Technology.
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