Antenna 3 Lombardia

Antenna 3 ( Full name in 1977 Antenna 3 Lombardia)
Owned by	Sandro Parenzo
Picture format	4:3 SDTV
Country	Italy
Language	Italian
Broadcast area	Lombardia
Website	http://www.mediapason.it/antenna3/
Availability
Terrestrial
Digital	LCN

Antenna 3, formerly known as "Antenna 3 Lombardia" and also known as "Antennatre" is a private TV station. It was founded in 1977 by Renzo Villa, a clerk of the municipality of Varese, who became a self made TV publisher. Enzo Tortora, a famous Italian showbiz personality, was instrumental in its founding.

Antenna 3 was one of the first Italian private tv stations, born once the state monopoly on television broadcasting was ended by the little TV station Telebiella. Among almost 1500 private TV stations born in those years in Italy, Antennatre, was, that time, the biggest one, with one of the most modern broadcasting centers in Europe, and the biggest tv studio, the so-called "Studio 1".

It was established in Legnano, a small town in the suburbs of Milano, close to Malpensa airport. A lot of very famous Italian TV personalities showman worked or started their career at Antennatre such as Ettore Andenna, Massimo Boldi and Teo Teocoli, Amanda Lear, Renato Rascel, Giorgio Faletti and Walter Chiari. Cino Tortorella worked at Antenna3 as director and writer.

Other important Italian television directors, such as Beppe Recchia and Paolo Beldì, and Davide Rampello worked in Antenna3 too. The owner of the TV station himself, Renzo Villa, was one of the anchormen. A lot of famous technicians and managers of Italian television started their career working for Antenna3.

The tv shows were based on audience engagement and on Enterprise generated content. The Italian songwriter Roberto Vecchioni, for example, who was graduated in classical literature and was a high school teacher, had an afternoon show that helped students on air with their homework, such as with translations from Latin and An cient Greek.

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Wikipedia