Anita Dongre
| Anita Dongre | |
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Dongre in 2015
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| Born | 3 October 1963, Bandra, West Mumbai |
| Residence | Mumbai, Maharashtra, India |
| Nationality | Indian |
| Education | Fashion Design SNDT Women's University in Mumbai 1998 |
| Occupation | Fashion designer |
| Website | shop |
Anita Dongre (born October 3, 1963) is a fashion designer from India and founder of House of Anita Dongre which is today recognized as India's leading fashion house. She was born and raised in Bandra, Mumbai, India. Dongre studied Fashion Design at the fashion institute of SNDT Women's University in Mumbai. In 1995, she founded House of Anita Dongre Ltd. (formerly known as And Designs India Ltd.) with her sister Meena Sehra and brother Mukesh Sawlani. Dongre is married to Pravin Dongre, a successful businessman and they have a son Yash Dongre, who is also an integral part of the business. Dongre is a vegan and a member of People for the Ethical Treatment of Animals (PETA).
After completing the fashion designing course at Mumbai's SNDT college, she started designing and supplying Indian wear for 12 years to almost all the famous boutiques in Mumbai. Though the heavily embroidered Indian wear did good business at the boutiques, she realized that the fashion conscious Indian went abroad to buy western wear. Having traveled abroad she had seen the changing trends and a seed of an idea of starting her own label was born. Her company And Designs India Limited (Now House of Anita Dongre) was born, in 1995. She launched her first label AND at a 300 sq feet shop in Mumbai’s first mall, Crossroads.
Today her brands AND (western wear) Global Desi a boho-chic brand inspired by India's colours and prints)) and her signature label Anita Dongre (bespoke bridal, occasion wear, Pret and Menswear), and Pinkcity, a handcrafted jadau fine jewellery brand. The brands are currently available through over 650 points of sale across India, comprising exclusive and multi-sbrand outlets. Her eponymous labels have enhanced many an award show, global red carpet events, international catwalks and the pages of all the top end fashion glossies. Not surprisingly, ‘Queen of Prêt’ is how the fraternity and media address her.
She recently introduced Grassroot, an eco-friendly brand tributing the handcrafted traditions of India. Collaborating with a trusted network of trusted NGOs and artisans across India, Grassroot is a platform for these artisans to showcase the treasure house of Indian crafts which Dongre makes relevant by fashioning into contemporary tales and presenting them as luxury pret to the world. The essence of Anita Dongre Grassroot is to revive, sustain and empower craft and artisans.
In the year 2015, And Designs India Limited re-branded themselves as House of Anita Dongre in line with global fashion houses, and all her portfolio of brands are housed under this fashion house.
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