Angie’s List
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| Type of business | Public |
|---|---|
| Traded as | NASDAQ: ANGI |
| Founded | 1995 |
| Headquarters | Indianapolis, Indiana |
| Founder(s) | William S. Oesterle, Angie Hicks |
| Key people | Thomas R. Evans, Chairman Scott Durchslag, CEO Angie Hicks, CMO |
| Industry | Internet |
| Services | Online marketplace, Review site |
| Revenue |
 US$344.125 million (2015) |
| Operating income |
US$13.258 million (2015) |
| Net income |
US$ 10.243 million (2015) |
| Website | www.angieslist.com |
Angie's List is an American home services website. Founded in 1995, it is an online directory that allows users to read and publish crowd-sourced reviews of local businesses and contractors. Formerly a subscription-only service, Angie's List added a free membership tier in July 2016.
For the quarter ending on June 30, 2016, Angie's List reported total revenue of US$83,000,000 and a net income of US$4,797,000. On May 1, 2017, The Wall Street Journal reported that IAC planned to buy Angie's List. The new publicly traded company would be called ANGI Homeservices Inc.
William S. Oesterle and Angie Hicks founded Angie's List in 1995. The idea resulted from Hicks's search for a reliable construction contractor in suburban Columbus, Ohio, on behalf of Oesterle, a venture capitalist who was Hicks's boss. Hicks moved to Columbus to join Oesterle in creating Columbus Neighbors, a call-in service and publication with reviews of local home and lawn care services. The name and concept were based on Unified Neighbors in Indianapolis, Indiana. Hicks went door-to-door, signing up consumers as members and collecting ratings of local contractors.
After Hicks recruited over 1,000 members in Columbus within one year, she turned to Oesterle to raise money from investors to develop the business. In 1996, the company bought Unified Neighbors from its creator and moved the company's headquarters to Indianapolis.
By 1999, the database of local services and reviews was moved to the Internet. In the following years, the customer base and business relationships grew throughout the United States, while expanding coverage to include additional services, such as health care and auto care.
In 2013, Angie's List had over 70,000 subscribers. In August 2015, it reported 3.2 million paid members.
In the midst of stagnated growth and after having passed an offer to be acquired by HomeAdvisor, new Angie's List CEO Scott Durchslag diversified the company's business to include the online recruitment of contractors (thus making the service a direct competitor to HomeAdvisor). Additionally, in July 2016, Angie's List was made a freemium service; the basic membership tier, which includes access to more than 10 million reviews, was made free, alongside subscription tiers offering additional functionality.
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Wikipedia