HomeAdvisor
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Formerly called
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ServiceMagic (1998–2012) |
|---|---|
| Subsidiary | |
| Industry | Local homeowner services |
| Founded | December 1998 |
| Founder | Rodney Rice, Michael Beaudoin |
| Headquarters | Golden, Colorado |
|
Key people
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Chris Terrill, CEO |
| Services | Home improvement marketplace |
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Number of employees
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1,500 |
| Parent | IAC |
| Website | www |
HomeAdvisor is a website that lists pre-screened and customer-rated service professionals. The website also has tools, products, and resources for home improvement, maintenance, and repair. HomeAdvisor is a subsidiary of IAC.
Professionals in the HomeAdvisor network are pre-screened for criminal records, bankruptcy issues, bad reviews, sex offenses, and cases of malpractice. Homeowners choose a category that matches their home improvement needs, enter their full address or adjacent cross-streets and contact information and answer three pages of questions about their project.
HomeAdvisor comprehensive list of tools includes ProFinder, Pro Reviews, Cost Guide, Instant Booking and DesignMine. Access to all of the site’s features is free to homeowners, with no membership fees. Additionally, the field service management software mHelpDesk helps professionals streamline their business through scheduling, managing, and invoicing tools.
HomeAdvisor is headquartered in Golden, Colorado and has offices in Lenexa, KS, New York, NY, Indianapolis, IN, Downtown Denver, CO and Colorado Springs, CO In 2014, HomeAdvisor was named one of The Denver Post’s Top Workplaces for the second year in a row and a finalist for the Colorado Technology Company of the Year award. Built In Colorado named HomeAdvisor the largest digital tech employer in Colorado.
ServiceMagic was launched in December 1998. The website, ServiceMagic.com, went live in 1999. The website was acquired by InterActiveCorp in 2004.
ServiceMagic bought out a key competitor, ImproveNet, in 2005 for $6.7 million.
In January 2008, IAC/InterActiveCorp appointed Craig Smith as CEO of ServiceMagic, Inc. He was the Senior Vice President of the company's Consumer Division. Co-founders Rodney Rice and Michael Beaudoin became co-chairmen and advisors. ServiceMagic remained part of the parent company when IAC split into five publicly traded companies.
In March 2008, Service Magic launched ScreenAPro, which allows homeowners to screen contractors.
In October 2008, ServiceMagic US acquired the French business 123Devis.com and Travaux.com as well as UK business 123GetAQuote.co.uk, businesses founded by Jean-David Habib, to create ServiceMagic Europe. In March 2009, the UK business was rebranded ServiceMagic.co.uk.
In April 2009, Service Magic announced that it had formed a "strategic alliance" with the National Kitchen and Bath Association (NKBA) that would benefit both groups by bringing in more customers.
As of 2011, ServiceMagic has more than 1,100 employees.
In April 2011, Chris Terrill was hired as Chief Executive Officer.
In October 2012, ServiceMagic rebranded as HomeAdvisor with Amy Matthews as their Home Improvement Expert.
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Wikipedia