Andreas Kaplan

Andreas M. Kaplan
Andreas M. Kaplan, 2012
Born	5 October 1977 Munich
Nationality	German
Institution	ESCP Europe
Field	Marketing
Alma mater	ESCP Europe

Andreas Marcus Kaplan (born October 5, 1977) is Professor of Marketing at the ESCP Europe Business School. He is specialized in the areas of social media, viral marketing, and the digital world in general. As part of ESCP Europe's executive committee, Kaplan currently has the position of the School’s Dean for Academic Affairs .. Previously, he acted as the School's Director of Brand and Communications and was elected Head of the Faculty's marketing department.

Kaplan was born on October 5, 1977 and grew up in Munich, Germany. His mother is Anneliese Kaplan (dressmaker) and his father Vincenc Kaplan (locksmith).

Professor Kaplan holds a Master of Public Administration from the École Nationale d'Administration, an MSc from ESCP Europe, and a BSc from the Ludwig Maximilian University of Munich. He completed his Habilitation at the Sorbonne and his Ph.D. at the University of Cologne in cooperation with HEC Paris. Kaplan was visiting Ph.D. at INSEAD and participated in the International Teachers Programme at the Kellogg School of Management, Northwestern University.

Before joining ESCP Europe, Kaplan started his career as marketing professor at the ESSEC Business School and Sciences Po Paris.

Particularly interested in the future of management education in Europe and the general business school landscape, Kaplan has furthermore written articles treating European management as well as higher education and their future evolution notably with the digitization of the sector due to the arrival of MOOCs and SPOCs. Defining Europe as holding “maximum cultural diversity at minimal geographical distances“, Kaplan is a strong advocate of cross-cultural management education.