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Ampeg

Ampeg
Formerly called
Michaels-Hull Electronic Labs
Private
Industry Musical instruments
Founded 1946; 71 years ago (1946)
Founder Everett Hull,
Stanley Michaels
Headquarters Woodinville, Washington, United States of America
Area served
Global
Products Bass & guitar amps
Electric & acoustic upright basses
pickups
Bass guitars
Electric guitars
Parent LOUD Technologies
Subsidiaries Dan Armstrong
Website Ampeg.com

Ampeg is a manufacturer of musical instruments, especially the musical instrument amplifier, established by Everett Hull and Stanley Michaels in 1946 , and now headquartered in Woodinville, Washington. Although the company specializes in the production of bass amplifiers (for bass guitars and double basses), they also manufacture guitar amplifiers. In the past, Ampeg also manufactured several instruments including pickups, double basses, bass guitars, and electric guitars.

Everett Hull, a pianist and bassist, and Stanley Michaels, an electrical engineer and amp technician, established Michaels-Hull Electronic Labs in Newark, New Jersey in 1946. Their first products were a pickup designed by Hull for upright bass, and instrument amplifiers that had minimal output distortion, which jazz musicians favored. The pickup was called the "Amplified Peg," which became "Ampeg." Michaels left the company in 1948, leaving it to Hull, who relocated to 42nd Street in Manhattan the following year and renamed it "The Ampeg Bassamp Company."

In 1956, Ampeg's name was simplified to "The Ampeg Company" which became "The Ampeg Company, Inc." when the company incorporated in 1959. In 1962, Ampeg relocated to Linden, New Jersey, and became a publicly owned company after an initial public stock offering the following year.

In September, 1967 Ampeg became a subsidiary of Unimusic, Inc. when the newly formed investor group acquired a majority share of Ampeg stock. Unimusic consisted of investors interested in capitalizing on opportunities in the highly fragmented music equipment manufacturing market of the time, not unlike CBS which owned Fender and Rhodes, or the later Norlin which at times owned various music instrument brands, including Gibson Guitars, Lowrey and Moog Music. Everett Hull was wrongly under the impression that the new owners would act more as a partnership; instead, his role within the company was reduced. He tendered his resignation in October, 1968.


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