Amp'd Mobile
 |
|
| Industry | Wireless Services |
|---|---|
| Founded | 2005 |
| Defunct | 2007 |
| Headquarters | Los Angeles, California, USA |
Amp'd Mobile was a mobile phone service launched in the United States in late 2005, and in Canada in early 2007. The company was a Mobile Virtual Network Operator. Its primary non-Venture Capital investors were MTV Networks and Universal Music Group. The service targeted 18- to 35-year-olds, and was the first integrated mobile entertainment company for youth, young professionals and early adopters, and was, like Helio, a 3G carrier in the US specifically targeting that demographic. Amp'd Mobile offered voice services as well as 3G data services such as wireless broadband based on Verizon Wireless's EV-DO network, text and picture messaging, push-to-talk, and over-the-air downloadable applications and content (including Video on Demand) from its Amp'd Live service.
Amp'd mobile's service was built around Amp'd Live, a permanently installed BREW application on all Amp'd Mobile phones, which featured downloadable and streaming video on-demand clips, live events such as Supercross, streaming phonecast radio stations, downloadable content such as games, ringtones, and songs.
Amp'd Live TV channels, far superior and advanced in image quality than its competitors, included Comedy Central Mobile, MTV Mobile, Spike, Oxygen Mobile, MTVU, VH1, LOGO, UFC TV, Fox News, Fox Sports, Playboy Mobile, Discovery Mobile, History Channel, A&E, Biography Channel, Style, Break TV, E!, WE Mobile, Speed, NBA TV, Girls Gone Wild TV, and Adult Swim Mobile.SU. The TV show Lil Bush aired on Amp'd Live TV before being picked up by Comedy Central.
On March 14, 2007, Amp'd Mobile Canada was launched. It was based on a mobile virtual network operator (MVNO) partnership with Telus Mobility. Amp'd managed the marketing and multimedia content, while Telus Mobility handled the billing, customer care, retail aspects, and network.
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